7 deadly sins of mobile marketing [infographic] – Holy Kaw!

Via Scoop.it – Pur-T Marketing Madness

Get the do’s along with the don’ts — RT @guykawasaki: 7 deadly sins of mobile marketing [infographic] http://t.co/MEOSo4Ur #hcsm #hcsmeu…
Via holykaw.alltop.com

The Free, The Paid, The Why: Press Releases…

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.

“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr

The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.

As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand.  Point is, your business will be in the news and your paid services will help your free efforts have more impact.

#alliwant4christmas is to #save$marketing: Tell BlackPR.com that TaylorAdams Marketing sent you to save money on quality services.

I always recommend a 90 day plan when implementing marketing strategies. Do not judge the  effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.

Good News: holiday sales aren’t just for retail. Take advantage of great holiday B2B promos. Join TaylorAdams’ in declaring #alliwant4christmas is to #save$marketing by taking advantage of BlackPr.com’s holiday promotion. Save $25.00 now through December 15, 2010 on your PR distribution from the leading African American newswire service http://bit.ly/hGMcPM

click to LIKE THIS POST

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Wed 1pm EDT @Belitogarcia of @GentryLivi

Wed 1pm EDT @Belitogarcia of @GentryLiving Affiliate Marketing expert shares on Pt. 2 CHRISTMAS IN JULY: Plan To Profit http://ow.ly/5Czdj

1pm EDT @mobileStorm Dir. of Client Serv

1pm EDT @mobileStorm Dir. of Client Services, Darren Withers on CHRISTMAS IN JULY: Plan 2Profit This Holiday Season http://t.co/1liotdk

Listen to Pt. 3 of Christmas In July: Pl

Listen to Pt. 3 of Christmas In July: Plan To Profit This Holiday Season at http://tobtr.com/s/2050825. #BlogTalkRadio

RT @mastagriotradio: Listen 2Art Enterta

RT @mastagriotradio: Listen 2Art Entertainment Edition CHRISTMAS IN JULY… http://tobtr.com/s/2076409 feat. David Chance and @missyibee

Yesterday, I closed out the B2B Series C

Yesterday, I closed out the B2B Series CHRISTMAS IN JULY: Plan To Profit This Holiday Season. eWorkbook coming Aug 15th (woo, almost done)

A grateful THANK U 2@sulrah @teamivctv @

A grateful THANK U 2@sulrah @teamivctv @davidchancecmg @missyibee @Rogerthuso @belitogarcia @mobilestorm 4making B2B CHRISTMAS IN JULY a hit

Twitter Bio, A Social Media Must Have

Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”

What does your bio say?

Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:

• You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
• Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
• Think about what kind of followers you want to attract
• Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
• For heaven’s sake, don’t tell us you are an expert or guru!

Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.

Help me do better. Share how you feel I can do better…

My twitter bio says:  @TaylorAdams4Me
Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services.
www.TaylorAdams4Me.com

Now, post your twitter bio and twitter handle, so we can follow you!

Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior | SEO.com

Via Scoop.it – Pur-T Marketing Madness

Utilize consumer behavior when conducting keyword research and setting SEO strategy. Capture customers and interest at all stages of the consumer decision process.
Via www.seo.com

10 Commandments of Optimizing Landing Pages for Conversions | Business 2 Community

Via Scoop.it – Pur-T Marketing Madness

If you could do only one thing today to dramatically improve your marketing ROI, adding landing pages to your website would be a good bet.
Via www.business2community.com

P3 :: Greening a destination – How to make a city or community sustainable

Via Scoop.it – Sustaining Social Impact

For simplicity, we are using the UN’s definition of sustainability:

A sustainable society meets the needs of the present without sacrificing the ability of future generations to meet their own needs.
Via p-3.ph

Cause Communities Embrace Emerging Network to Create Value and Impact: 42 Creative Ideas for Nonprofits

Via Scoop.it – Sustaining Social Impact

We’re about to see Pinterest, which has a lot of potential, especially for organizations whose stories lend themselves to visual storytelling, use among nonprofit organizations explode… I didn’t think seriously about Pinterest’s potential for nonprofits until I read Joe Waters and Beth Kanter’s thoughts. Now I’m excited to see how cause communities embrace this emerging network to create value and mission impact…
  RT @maddiegrant: Steal these 42 Creative Pinterest Ideas for Nonprofits – Online Fundraising, Advocacy, and Social Media – http://t.co/5mkN8D35
Via www.frogloop.com

2011 Coldwell Banker Marketing Year in Review

Via Scoop.it – Pur-T Marketing Madness

A 105 year old brand stays relevant and competitive. CMO Michael Fischer reviews the highlights of 2011.
Via www.youtube.com

Online Advertising Techniques That Work for Your Online Business |

Via Scoop.it – Pur-T Marketing Madness

Independent professionals need to understand how to advertise online to succeed. Small businesses and freelancers guide to online advertising techniques. 
Via runapptivo.apptivo.com

Video Marketing Done Right – Google+ Teases Google Map Video Game

Via Scoop.it – Pur-T Marketing Madness

Google is teasing a new Google Map video game that will premiere in February exclusively on Google Plus with a fantastic example of great video marketing done right.
Via www.reelseo.com

Porsche ‘baby Boxster’ delayed as CEO aims to preserve brand image

Via Scoop.it – Pur-T Marketing Madness

Read our independent review at CarAdvice.com.au. This article has 2 comments so far.
Via www.caradvice.com.au

How Mobile Games Are Sports Stars’ Newest Marketing Channel

Via Scoop.it – Pur-T Marketing Madness

Cartoon arcade-style mobile games are the newest platform for athletes looking to market themselves to a wider audience.
Via mashable.com