Workspace For Road Warriors

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Finding a new place to work – there’s an app for that. What’s that you say?

 

Get with the future: it’s called LiquidSpace, a new start-up that lets you find a place to set up shop – online or from a mobile phone– in just minutes… || Read more http://bit.ly/UptownSocialLiquidSpace

See on uptownmagazine.com

Facebook Tests Pinterest-Style Feature Called ‘Collections’

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Learn about the newest attempt to make Facebook even more visual, a feature called ‘Collections.’…

 

On Monday Oct 8, 2012, Facebook began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about products… || Read more: http://bit.ly/HubspotArticleFacebookTestsCollections

 

See on blog.hubspot.com

Introducing Group Publishing from Viralheat

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Viralheat recently added Publishing Groups to its extensive Publishing suite. These groups save users time by allowing them to post the same message to selected social media accounts simultaneously. You can create a group, include select specific accounts, and save the group for future use. There’s a variety of ways groups…

See on blog.viralheat.com

Data-Driven Brand Storytelling: 6 Steps to A Credible Story

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Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?

Then these 6 steps will help shape your data into a story — or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience — because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly — receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful! http://bit.ly/DataDrivenBrandStorytelling

 

Many thanks to Giuseppe Mauriello for sending this article for review 🙂

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it || http://bit.ly/DataDrivenBrandStorytelling

See on www.contentmarketinginstitute.com

Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice | CMO.com

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The average number of followers of Twitter users who mentioned top brands grew sharply in the first half of 2012, according to the Bazaarvoice Conversation Index Vol. 5, released October 2012.

 

What are these brands? Click “Full Story” to find out…

See on www.cmo.com

New Music: Kindred Family Soul “SOS (Sense Of Security)”

YOU HAVE THE POWER: Support and Share Good Music from Good People: Please, Listen and Like “SOS”, radio is starting to support their latest Single. #KindredThefamilySoul #IMPACCNOW

100.3 RNB

Check out this new music from Philly’s own Kinderd Family Soul “SOS (Sense Of Security)”. Take the poll below and let us know your thoughts.

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7 Targeted Social Networks Niche Marketers Should Try

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7 social networks worth checking out for niche marketers.

 

The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer’s job. A social network can be considered “niche” if either A) the focus of the social network is much more specific or B) the usersit attracts are much more targeted than those of social networks that cater to a wide range of users…

 

 

See on blog.hubspot.com

How to Convert Casual Blog Visitors Into Dedicated Subscribers

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How to turn casual blog readers into valuable subscribers who keep coming back.

 

…blog marketing, refers to implementing a marketing strategy to grow and scale the impact of your blog. There are three critical steps to blog marketing: 1) getting your blog discovered by new visitors, 2) converting those visitors into dedicated subscribers, and 3) leveraging evangelists to share your content and attract brand new audiences…

See on blog.hubspot.com

Tech Marketing Budgets Under Pressure

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Software companies and smaller tech brands are the most confident; Digital allocations, as a percentage of total budget, continue to rise…Hardware vendor budgets are falling…

 

Marketing Strategy – Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011…”The main culprit is the economy,” wrote Rich Vancil, VP of IDC Executive Advisory Strategies, in a recent blog post. “Management teams are not willing to spend until better signs of demand pick up. The second factor is media shift: Going-to-market with digital vs. traditional media.”

See on www.marketingprofs.com