Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Got data? Need a story?
Got a story? Need data?
Then these 6 steps will help shape your data into a story — or bring data into your story.
Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience — because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.
The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly — receiving feedback before you publicly share it.
Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”
What does your bio say?
Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:
You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
Think about what kind of followers you want to attract
Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
For heaven’s sake, don’t tell us you are an expert or guru!
Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.
Help me do better. Share how you feel I can do better…
My twitter bio says: @TaylorAdams4Me Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services. www.TaylorAdams4Me.com
Now, post your twitter bio and twitter handle, so we can follow you!
The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.
“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr
The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.
As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand. Point is, your business will be in the news and your paid services will help your free efforts have more impact.
I always recommend a 90 day plan when implementing marketing strategies. Do not judge the effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.
Good News: holiday sales aren’t just for retail. Take advantage of great holiday B2B promos. Join TaylorAdams’ in declaring #alliwant4christmas is to #save$marketing by taking advantage of BlackPr.com’s holiday promotion. Save $25.00 now through December 15, 2010 on your PR distribution from the leading African American newswire service http://bit.ly/hGMcPM
More #alliwant4christmas is to #save$marketing specials:
http://bit.ly/fNc4Ov High quality Extremely affordable graphic design services from Innovative Design Style
30% off marketing services contracted now thru Jan 5, 2011 and FREE 30 min marketing consultation – Allow TaylorAdams Marketing help you develop a strategy that will pay off –maximize your time and resources – Call (215) 774-1237 ore email firstname.lastname@example.org
40% off booking fees when you book talent via TaylorAdams’ management division. All bookings must be secured by Dec 31, 2010. For more information regarding available talent and how TAMM can help you build your brand and business, Call (215) 774-1237 or email email@example.com to schedule a free consultation.
Japanese producer and designer Nigo has teamed up with adidas Originals on a new men’s clothing collection for autumn/winter 2014. Comprised of sportswear staples such as sweatpants, sweatshirts, track jackets and t-shirts, it sees adidas Originals’ signature trefoil branding mixed with Nigo’s bear head emblem. adidas Originals x Nigo Clothing: AW14 Collection…
MARKETING LESSON: Adidas made a strategic move in its efforts to make the brand relevant to new younger loyal audiences. Attractors: Anime * Hip Hop * Industry Influences – DJs * A New Line within the Classic Adidas Brand * Still Reflects the Adidas Brand – Clean, Simple
3 things that drew me to this article:
1. I had followed guys-fashion-deals on tumblr and was drawn in this morning by my love for classic Adidas.
2. "Nigo" – I saw the above design on a white tee on the blog and was curious about this name / word. I was hoping it wasn’t something derogatory. Well, I found out it was a Japanese designer who partnered with Adidas on a line. Now, I want to see the line and curious about how this partnership came about.
3. While considering to scoop this article for our IMPACC NOW magazine, I realized this is good opportunity to imprint our re-branding as your "Lifestyle Marketing Brand."
P.S. I love Adidas, but not as much a fan of anime, but I do understand Adidas choice and I think its brilliant!
Do you know who the high performers are on your team? What makes them different? And how are you, as their manager, supporting them in their success? After reading these quick tips, your answers might surprise you.
First impressions have gone digital. People are learning about you online before they ever shake your hand. Your LinkedIn summary has a huge impact on your success. Does yours make people want to get to know you or does it bore them to tears? Learn how to evaluate your summary by asking yourself these questions.
Aren’t you happy you saw this article?! Isn’t it good to get insight into how you are being perceived? The best aspect of this article is that it’s more than information, it’s an exercise to that will help you construct a winning resume summary which will not only help you on LinkedIn, but on any resume platform on and offline.
Forbes.com contributor William Arruda advises, “This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great.
The best place to do this is in LinkedIn…Once they click on your LinkedIn page, your summary is the most prominent zone. It’s the ultimate place to showcase your story.”
“Today, I just want to share three quick tips inspired by Larry Kim and Will Critchlow from Distilled great webinar revealing all their personal keyword research strategies. If you’re looking to accomplish something beyond just dumping a seed term into a keyword tool, these clever tricks should jump-start your next keyword research session.”
Don’t you love when you find articles with strategies, actions, and/or tools that you can immediately use or implement? Well, fall in love again! Elisa Gabbert of Search Engine Journal (SEJ) shares three actionable keyword research tips she discovered after attending Larry Kim and Will Critchlow’s webinar, “Everything You Need to Know About Keywords for Search Engine Success.”
Elisa has also shared the slideshare and recorded webinar. Read on, take action, then come back for more in-depth study.
A special thanks toDemodia – Inbound Marketing for sharing such great content on Google Plus. Commentary by Marketing Strategist, Jacqueline Taylor-Adams. Learn more about and network with Jacqueline on LinkedIn.
A Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.
What drew me in? “Connected” in the headline. Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, “WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR ‘CONSUMERS.”
Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here’s some wisdom I that connected with me:
Making a profit isn’t compelling to anyone outside of your company
For your customers… products and services are simply a means to an end
As a result, our role as marketers isn’t to make better things; rather, it’s to make things better – to make valuable contributions to people’s lives
Top marketers consistently highlight traits like transparency, sincerity and integrity
In a ‘media’ environment that is increasingly dominated by user-controlled devices…something more interesting, compelling and valuable than your advert is only a quick finger movement away.
Above all, brands need to demonstrate empathy
We need to replace interruption with interaction.
Well, I’m pretty sure I’ve wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok’s Romulan gesture! lol)
commentary by Marketing Strategist, Jacqueline Taylor-Adams
#breakingnews IAMPROFIT discount has been extended! Save 15% off your entire purchase* of great deals at the Do Business Online Store (they have just what you need to effectively do business online)
If you ever felt you were floating on Pinterest without a specific strategy than sharing gorgeous dynamic images, then this article by Annie Pilon on Small Business Trends will give you clear strategic direction in two minutes or less.
We all have a limited amount of time, funds, and energy to do business and manage our lives that’s why strategy and planning are so important. A strategic plans allows us to maximize our existing resources while achieving the best quality and outcomes for the least cost expending the least amount of energy. So, Annie, thank you for making our lives just a little more strategic!
Wow, talk about on point. At the Urban Tech Fair, through the adversity of its Founder, Executive Producer Jim Neusom, we are emerging with a new level of commitment to produce, a new level of clarity, and are being gifted to collaborate with some of the greatest minds in tech who all have a loving commitment to raise the level of living in our communities.
This article reiterates four key points that have evolved and been discussed as the Urban Tech Fair collaborates to help develop what we collectively call The Ecosystem, an innovation and tech ecosystem within our community.
we truly have exceptional talent and innovators that exist in our communities; recognized and unsung, developed and under developed
collaboration is key to our collective success – we have to stop being scared and distrustful of one another – betterment over profit, the profitability will come
build solid businesses – you don’t bring a knife to a gun fight. we can’t expect to attract funding, investment and produce long term success if our businesses are not solid and thought through. at the same time we have the opportunity to build solid, profitable businesses via collective mentoring, support, and development
go big or go home – Jim’s brain cancer survival reminds us that we have limited time, we have been brought into the company of one another on purpose for a purpose, and we must come together and produce
It’s been two and half years of gathering in the company of some of the best hearts, minds and innovators of our community and within the last three weeks we have had shaping conversations with
Scale Up America’s Co-Founder, Mike Green,
Goddess of All Things Tech and Systematic, Technology Adoption Consultant and Advocate, Bonnie Sandy,
Community and Small Business Strategist and Advocate, Lazone Grays, Jr.,
EduTech and Hines Media Group CEO, Jaymes Hines, and
Check out our Give-A-Thon and SolutionCast pages to experience some of the wisdom and genius from our community including Cairo Qween, Shimon Warden, Jason Moore, Leo Sullivan, Curlen Phipps, Paul Jackson, Ty McDuffie , Jonathan Sinclair, and many more.
Our hope is after reading this commentary and the article above, you will be reinvigorated, motivated, will have gained knowledge and strategy, and then ask how you may help develop and shape The Ecosystem.
commentary by Jacqueline Taylor-Adams, Chairperson / CMO, Urban Tech Fair. To learn more about the Urban Tech Fair visit www.UrbanTechFair.org
“Vine is much more than a shiny, new social toy. It’s got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media.”
It’s Easy to Use
It’s Quick to Digest
It’s Spur of the Moment
It’s a Creative Medium
Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.
commentary provided by Marketing Strategist Jacqueline Taylor-Adams
RT @tayloradams4me: “Like a first date, you need something more to talk about other than just your work.” -Jon Morrow. Marketing is like dating, you must provide a myriad of experiences to get someone to fall in love with you. You need to LISTEN to and ask questions of your audience. Find out what’s important to them and use that to create compelling experiences and content. http://www.scoop.it/t/purt-marketing-madness
LinkedIn tools help brands become better publishers by assigning advertisers a score for how well their content is performing…
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it’s launching new tools to let advertisers see how they’re faring as publishers within its walls.
Jacqueline Taylor-Adams‘s insight:
Content truly is king in the marketing game. Do you have a content marketing strategy? Well, if you don’t it’s time to get one. If you do, consider including LinkedIn advertising in your content marketing strategy.
LinkedIn tools are providing valuable insights that will help you. As the quality of your content grows so does the quality of the LinkedIn platform. It’s a win-win.