Jacqueline Taylor-Adams’ View on Marketing

advisory Look, I bring no hype, just talent and experience fused with strategic planning and consistent implementation to produce results for you.

Building your brand and business takes a 360 degree marketing approach. Simple one element marketing is not enough. Only free services is not enough. It takes a holistic integrated strategic approach that is based on your vision, industry, and target audience behavior.

First, let’s define marketing. With the extreme popularity of network marketing or MLM and internet marketing, many people think that these methods of marketing are the field of marketing. Marketing is a vast field with many methods under its umbrella such as public relations, network marketing, internet marketing, promotions, advertising, sales, etc. All these methods are part of marketing which is the applied science of consumer behavior in the process of moving from product and/or service to a sale.

Consumer behavior are the key words. It is knowing who your consumer is and their behavior that will help you create the road map to move your from your product and/or service to a sale. To begin building your brand you must first understand what a brand is, then define yours and create your brand identity.

Brand:  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item,
a family of items, or all items of that seller.

crowdNow you must identify your target audience; your consumer. I mean really really identify them. Can you define your audience by demographics and psychographics? After you identify your target market, poll them to see how they view your brand. Find out what people think when they encounter your brand. This is your brand image.

THE GOAL: TO GET YOUR BRAND IDENTITY TO BE THE SAME AS YOUR BRAND IMAGE

These are just a few notes to help you build the correct structure that gains greater results from your marketing. Remember, marketing is the engine of your business. If the engine doesn’t work, the car’s not going anywhere.

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TaylorAdams Marketing Consultancy, with over 13 years in the business, provides you with a FREE 30 minute marketing consultation to help you strategically build your brand and business. Email info@tayloradams.biz. Visit www.tayloradams.biz for all your residential and business communication needs including domain names, websites, and custom-built software included computers.

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