Story Juice: How Ideas Spread and Brands Grow | Ketchum Blog

Via Scoop.itPur-T Marketing Madness

You know it when you hear it. That great story or idea. The one that’s got “juice” – energy, excitement, possibility. The one that, on its own, has the ability to “get up, walk around the room, shake hands with everyone” and, then travel on. The kind of story that marketers know they need to tell if they are hoping to meaningfully connect with their audiences and then inspire those audiences to “share and tell.” Easier described than done.   Hey — go download this free e-book on biz stories and using them to spread your ideas/grow your brand.   It is quite a handy book. I love the breezy language they use, how they describe the process of finding and crafting your stories, and how to work with your stories for branding and share-ability. The book is fun, full of examples and right on.   Good work Julie Fuoti & Lisa Johnson!
Via blog.ketchum.com

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One thought on “Story Juice: How Ideas Spread and Brands Grow | Ketchum Blog

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