Pinterest: The Email Marketer’s New Opportunity

See on Scoop.itPur-T Marketing Madness

Email Marketing – Pinterest and email marketing are intersecting in three ways: (1) emails that use Pinterest-generated content, (2) emails prompting recipients to follow a brand on Pinterest, and (3) emails that have content appealing enough …


Consider the following: Pinterest already has 20 million unique users and it’s the fastest-growing social network in history. Pinterest drives more referral traffic than Twitter, Google+, LinkedIn, and YouTube combined. Nearly 80% of pins are repins, whereas only 1.4% of tweets are retweets, and, most important, it converts: PriceGrabber found 21% of users have purchased an item that they found on the site.

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