Tech Marketing Budgets Under Pressure

See on Scoop.itPur-T Marketing Madness

Software companies and smaller tech brands are the most confident; Digital allocations, as a percentage of total budget, continue to rise…Hardware vendor budgets are falling…


Marketing Strategy – Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011…”The main culprit is the economy,” wrote Rich Vancil, VP of IDC Executive Advisory Strategies, in a recent blog post. “Management teams are not willing to spend until better signs of demand pick up. The second factor is media shift: Going-to-market with digital vs. traditional media.”

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