Before we delve into MediaWhiz’s Peter Klein’s insightful article, Four Performance Marketing Trends To Watch In 2013, let’s get a basic understanding of the term Performance Marketing.
Performance Marketing is a term used to define different types of online marketing instruments used to reach a measurable reaction of internet users with a focus on conversion or transaction. Disciplines include affiliate marketing, search, interactive advertising, and lead generation.
Performance Marketing = Payment for Results. This cost-per-action (CPA) model is distinct from traffic-centered advertising approaches in that consumers must make a purchase or create a lead rather than just view a page or click a link for the publisher to earn money.
NOW, onto Four Performance Marketing Trends To Watch In 2013 MediaPost Publications: Performance Insider 11/21/2012… http://bit.ly/2013PerformanceMktgTrends
See on www.mediapost.com