Consumer collaboration: points to be scored by progressive brands

See on Scoop.itPur-T Marketing Madness

If the past couple of years in marketing have taught us anything it’s that individuals, not marketing teams, are shaping brand meaning and brand footprints. Despite a clear trend in this direction, there remains significant resistance within…

Jacqueline Taylor-Adams‘s insight:

I found this to be an excellent article filled with examples of how brands successfully used consumer collaboration. Just a word of wisdom, before embarking on a consumer collaboration make sure you have an engaged consumer base otherwise you may do your brand harm. Now, READ ON!

See on www.marketingmag.com.au

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