How Google’s free tools make you pay

See on Scoop.itPur-T Marketing Madness

Google Analytics and other – I don’t know about you, but I can’t get through a day without Google.


Whether it’s Google Insights, Google AdWords, Google Ad Planner, Google Analytics, Google Website Optimizer, Google Docs or just the plain old Google search engine, Google’s free tools have insidiously crept their way into my everyday working life, till I couldn’t imagine life without them. Almost like a good man really…

Jacqueline Taylor-Adams‘s insight:

This is an eye opening article. Google could be ‘Big Brother.’ Simplicity, grace and ease (everything in one place) have made it easy for us to give over everything to Google.


PurT Marketing Madness has scooped “How Google Free Tools Make You Pay” because we want you to be aware and fully understand the true cost of Google’s and other free tools. For instance, further in the article it discusses how Google Analytics Terms of Service include Google Analytics being having limited use of your brand.


Please, leave your comments, insights, and wisdom. Also, if you know of effective alternative tools, do share.

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