“While the fundamentals of good content will never change, many of the tactics, channels, and even the way people consume content will continue to evolve. So it makes sense to look at some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content.”
Whether you’re a large corporation with a marketing department or a solopreneur who hires professional marketing support, Hana Abaza’s Online Content Marketing in 2014: 5 Big Shifts in Store is one of the most important articles you will read this year.
For years we have heard, “Content is king” and for the past two years storytelling has been taking center stage in marketing. As the Content Marketing Institute brings these shifts to our attention in this featured story, keep in mind that content and storytelling are not just cornerstones in marketing, they will be driving search (another big shift area).
Do not just peruse, study and apply. If you begin to feel overwhelmed, allow TaylorAdams Marketing & MgMt to guide you through the process of aligning your marketing for 2014. Here are your shifts, read more for explanations.
Marketing team makeup
Responsive design will be a “must have”
Link earning will (eventually) trump link building
Curation and custom content streams will take the spotlight
Move over marketers — brand journalists are taking the reins
TaylorAdams Marketing & MgMt: email firstname.lastname@example.org or contact Jacqueline Taylor-Adams at 1 (877) 552-7012, ext. 1111.
Use LivePlan as business and marketing planning tool.