Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.
Time to learn, baby, learn! Great instructive article. It gives you the current state of testimonials, the why not and the why, and then ends with four distinct actions for you to take to make your testimonials more trustworthy.
Thanks to Pratik Dholakiya of Unbounce for providing implementable and relevant marketing information.
See on unbounce.com