A Marketing Lesson: Raptors Give Out Lint Rollers to Fans Who Want to Roll Like Drake

See on Scoop.itPur-T Marketing Madness

Of lint rollers, Drake, the NBA and a Toronto marketing beef.

This video of the lint rolling in question has been watched more than 200,000 times in eight days. So yeah, you could say people got excited. Memes were made. Drake poked fun at himself on Instagram. Then a fan made this lint roller featuring a raptors logo, lint and the logo of Drake’s OVO record label….”

Jacqueline Taylor-Adams‘s insight:

Now, this is what you call PurT Marketing Madness! Film technology collides with social media gone viral — innovation scoops opportunity and brings it to court-side activation!!!

Never limit your thinking… Everyday when you wake-up, after “Thank You” ask what need can I meet! To get really motivated and focused, watch this video http://smarturl.it/EricThomasFOCUS?IQid=scoop.it.marketingmadness

entire article: http://smarturl.it/LintRollersDrake?IQid=scoop.it.marketingmadness

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Comments by Jacqueline Taylor-Adams, Marketing Strategist / CMO at TaylorAdams Marketing & MgMt. Visit store at http://DoBusinessOnlineStore.TaylorAdamsMarketing.com

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