LinkedIn tools help brands become better publishers by assigning advertisers a score for how well their content is performing…
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it’s launching new tools to let advertisers see how they’re faring as publishers within its walls.
Content truly is king in the marketing game. Do you have a content marketing strategy? Well, if you don’t it’s time to get one. If you do, consider including LinkedIn advertising in your content marketing strategy.
LinkedIn tools are providing valuable insights that will help you. As the quality of your content grows so does the quality of the LinkedIn platform. It’s a win-win.
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