Japanese Designer Reinterprets Sportswear Classics

Japanese producer and designer Nigo has teamed up with adidas Originals on a new men’s clothing collection for autumn/winter 2014. Comprised of sportswear staples such as sweatpants, sweatshirts, track jackets and t-shirts, it sees adidas Originals’ signature trefoil branding mixed with Nigo’s bear head emblem. adidas Originals x Nigo Clothing: AW14 Collection…

Source: www.fashionbeans.com

MARKETING LESSON: Adidas made a strategic move in its efforts to make the brand relevant to new younger loyal audiences. Attractors: Anime * Hip Hop * Industry Influences – DJs * A New Line within the Classic Adidas Brand * Still Reflects the Adidas Brand – Clean, Simple


3 things that drew me to this article:


1. I had followed guys-fashion-deals on tumblr and was drawn in this morning by my love for classic Adidas.


2. "Nigo" – I saw the above design on a white tee on the blog and was curious about this name / word. I was hoping it wasn’t something derogatory. Well, I found out it was a Japanese designer who partnered with Adidas on a line. Now, I want to see the line and curious about how this partnership came about.


3. While considering to scoop this article for our IMPACC NOW magazine, I realized this is good opportunity to imprint our re-branding as your "Lifestyle Marketing Brand."


P.S. I love Adidas, but not as much a fan of anime, but I do understand Adidas choice and I think its brilliant!


#culture #fashion #generations #classic #timeless


From Cure for the Common Soul, here’s Hezekiah’s remix of CLASSIC feat. Kanye West, Nas, and KRS One http://smarturl.it/ClassicHezekiahRemix?IQid=scoop.it.purtmarketing



See on Scoop.itPur-T Marketing Madness


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