HOW TO ADD YOUR BUSINESS: Download the app and there is a link to add your business. Right now the app only accomodates brick and mortar / store fronts. In the next 30 days Around The Way will be supporting online businesses. GOT ?s Call In (646) 716-7994 http://www.aroundthewayapp.com/
Finding a new place to work – there’s an app for that. What’s that you say?
Get with the future: it’s called LiquidSpace, a new start-up that lets you find a place to set up shop – online or from a mobile phone– in just minutes… || Read more http://bit.ly/UptownSocialLiquidSpace
See on uptownmagazine.com
Learn about the newest attempt to make Facebook even more visual, a feature called ‘Collections.’…
On Monday Oct 8, 2012, Facebook began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about products… || Read more: http://bit.ly/HubspotArticleFacebookTestsCollections
See on blog.hubspot.com
Viralheat recently added Publishing Groups to its extensive Publishing suite. These groups save users time by allowing them to post the same message to selected social media accounts simultaneously. You can create a group, include select specific accounts, and save the group for future use. There’s a variety of ways groups…
See on blog.viralheat.com
Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”
What does your bio say?
Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:
- You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
- Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
- Think about what kind of followers you want to attract
- Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
- For heaven’s sake, don’t tell us you are an expert or guru!
Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.
Help me do better. Share how you feel I can do better…
My twitter bio says: @TaylorAdams4Me
Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services.
Now, post your twitter bio and twitter handle, so we can follow you!
The Importance Of Using And Protecting Your Logo Or Trademark
by Dan Sayble
A logo is your mean weapon in the realm of BRANDING, and it should properly reflect the image that your company wishes to portray. A logo may consist of a word or words, a phrase, a person’s name, a symbol, a picture, or a combination of any of these. It can be used in all your advertising and promotion, and also instead of, or in conjunction with, your company name as your main company trademark or service mark.
MANY LOGO OPTIONS
The best logos reflect the NATURE of the business they symbolize yet are simple enough to retain legibility over a wide variety of reproductions — business cards, letterheads, merchandise, web site, etc. Many logos are based on a simple but effective illustration. Often, setting the company’s name in a distinctive typeface will form a memorable logo. Sometimes the letters are modified to create a special effect. In other cases, portions of the letters are omitted or exaggerated. Logos are particularly important for business web sites, providing visual shorthand for immediate identification.
A Service Mark identifies the source of a SERVICE rather than the source of a product. For example, a utility company may use a service mark to identify the service it offers.
A Strong Trademark consists of a word that has no recognizable MEANING, such as Kodak or Microsoft. Strong trademarks receive broad protection from being used by other companies in a deceptive manner.
Weak Trademarks consist of a common word, such as First or Best, or a word that suggests some CHARACTERISTIC of the product, such as Wet n’ Wash, Mop n’ Glo, or Shake n’ Bake. They receive less protection, unless the public identifies them with a certain manufacturer as a result of wide advertising and long continuous use.
PROTECTING YOUR LOGO OR TRADEMARK
Make sure your logo design is available for USE. If you do intend to use a logo as a central focus of your business image, protect it by REGISTERING it with your state, or with the Patent and Trademark Office so that others can’t use it (Ma Bell failed to register their “yellow pages walking fingers”. Now all yellow-pages companies can use the graphic, and many do.)
HOW THINGS HAVE CHANGED
In previous years, to secure a trademark or service mark, you had to prove to the government that you were already using the mark by submitting SAMPLES of labels, tags and other materials that displayed it. But the laws were recently changed. All you have to do now is state the intention to use the mark you desire to register. However, because there are other decisions to be made regarding registration, you may need to secure the advice of a lawyer specializing in trademark law. You’ll need to know:
- whether the trademark will be used strictly on a local or statewide basis
- everything involved in maintaining your rights to the logo or trademark
- what to do if you choose to register locally now and run into a conflict later when you want to go NATIONAL
Written by Anthony West
Facebook and Twitter has become the de facto hangout for the young and hip. But inside this demographic, a certain picture is taking shape. It’s a picture that suggests that the people who hold the most influence and dominate the social media conversation are women, particularly young women.
According to a report by the Pew Internet & American Life Project, young women outnumber men in terms of the concentration of use. This concentration of use has allowed researchers to label these users as ‘power users’, a term which denotes the weight of this group’s presence on sites like Facebook and Twitter. The research pointed to the fact that 89% of women 18-29 are connected socially, and have outnumbered men since 2009. Read more
Yesterday, I closed out the B2B Series CHRISTMAS IN JULY: Plan To Profit This Holiday Season. eWorkbook coming Aug 15th (woo, almost done)