Depth. Real. Retro. Modern: Graphic Design Trends of 2018

“Visual contrast dominates the digital landscape and designers seek clarity and distinction, both subtle and bold in 2018.” -Jacob Cobb

In 2018 graphic design trends are infusing modern design with older and vintage design. It’s so weird that the ’80s, the era that I came into adulthood, is considered “old.” There are 10 graphic design trends dominating this year.

Depth is being added to flat design, pages are splitting, animation is becoming thoughtful, patterns are splashing backgrounds, there’s modern-retro illustration, isometric is back, 80’s and 90’s color palettes dominate, authentic photography is real, and oh, the shade of gradients!

As you explore these and other trends, stay mindful of your brand. Your creativity unfolds when you discover, incorporate, blend in, and/or mix trends that help communicate your brand. “Brand” is always first and the guiding factor in choosing design, not trends. Remember, you have the power to create trends. So, allow the 10 graphic design trends described below to inspire a refresh, another dimension, or expansion of your brand.

One important trend I hope you will adapt is making your logo responsive. Traditional websites are encountering critical usability issues with the rapid rise of mobile browsing across an endless assortment of devices and screen sizes. Responsive design has become an industry standard. So, why not your logo.

Please, comment below about how you are inspired to incorporate any of these trends. If you are a graphic designer or illustrator, please share your info in the comments.

Responsive Logos 

The modern logo has to work harder than ever before. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions. Often logos end up suffering within responsive website design. Many have not been designed with responsive frameworks and variable sizes in mind, and are just resized to fit whatever available space has been provided for them or not. (see responsive logo guide). image: Select examples from “Responsive Logos” via Joe Harris

Split Page Design

As an evolution of the now-stale hero image concept, split design juxtaposes contrasting elements for a striking effect that shows multiplicity. We embrace this fresh change for its great design and usefulness.

Isometric Design

Making a strong comeback, Isometric design, Isometric projection is a method for visually representing three-dimensional objects in two dimensions.

Intersecting Elements: Bold Typography & More Serifs

A version of bold typography that intersects with shapes and graphics giving a strong visual that plays with perspective and shows confidence. It’s a strong visual that plays with perspective and shows confidence.

Duotone & Double Exposure

The duotone look, a recent favorite across many design mediums, reached mass exposure via Spotify and their playlist images. Since duotone’s rise to prominence, further iterations that layer the effect with double exposure are being seen.

Retro-Modern Illustrations – Detailed Vintage

This trend combines the sleek lines of modern vectors with throw-back color palettes. Modern illustrations with retro-respect: the best of both worlds.

Creative Background Patterns

There’s a resurgence of patterned backgrounds. Think of it like the grown-up version of the tiled backgrounds you may have used to trick out your very first online profile. These are often whimsical icons or custom illustrations that take the design to a personal level.

Bright Gradients

A continuing trend that made a strong comeback in 2017 is now diversifying. Designers are having fun experimenting with gradient innovations using bright colors and a variety of textures.

Thoughtful Animations – Cinemagraphs & GIFs

Online animations have come a long way since banner ads circa 1999 that aggressively flashed “Click Me!” Animations can be thoughtful movements built with intention, created to delight and signal interaction. We’re big fans and hope they won’t become overdone.

Extra Depth (with semi-flat design)

Historically, depth has been a valuable tool for helping users determine visual hierarchy, input fields and calls to action on screen. Depth has proven that it can fit within the evolving ethos of flat design by improving usability and simplicity, both of which are core principles of flat design. Going forward you will see shadows become a staple of the “semi-flat” design movement.

80s & 90s Color Palettes & Patterns

Custom Graphics & Illustration

Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in the new year. Custom imagery has always played a major role in print media. When it comes to digital media however (despite being a star player of Flash websites in the 2000’s), custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade. |images: Noir Girl Magic™eBiz Travel work for hire completed by Rebekah Jenkins of Innovative Design Style

Authentic Photography

Authentic photography looks and feels real. Whether you’re working with custom photos or selecting stock, look for images that convey emotion, contain action or tell stories.

More info…

Jacob Cobb, Founder of Just™ Creative and Mila Jones Cann of 99 Designs are the sources for this article. Mila gives more in-depth analysis of design trends at https://99designs.com.au/blog/trends/graphic-design-trends-2018.

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The Problem Social Media Cannot Solve

See on Scoop.itPur-T Marketing Madness

Melinda F. Emerson “Stop. Don’t send that tweet. Don’t post that video on YouTube. It’s time to face facts: It doesn’t make sense to do anything in social media if you don’t have a good Web site.”

Jacqueline Taylor-Adams‘s insight:

This article is a must read. For every artist and entrepreneur who feel they do not need a website, a free Facebook page will do, who only want to use free websites, homemade logos, who doesn’t realize your website is a manifestation of your marketing plan, who doesn’t want to create a plan and layout before building a website, who makes cost the number factor in determing which service or web developer to use, and/or who, like me, have not actually made your website your top priority, please review this straight-no-chaser expert advice regarding internet strategies for business.

 

Now, let’s go forth and learn http://smarturl.it/Website1stByMFE   

See on boss.blogs.nytimes.com

Introducing Group Publishing from Viralheat

See on Scoop.itPur-T Marketing Madness

Viralheat recently added Publishing Groups to its extensive Publishing suite. These groups save users time by allowing them to post the same message to selected social media accounts simultaneously. You can create a group, include select specific accounts, and save the group for future use. There’s a variety of ways groups…

See on blog.viralheat.com

Data-Driven Brand Storytelling: 6 Steps to A Credible Story

See on Scoop.itPur-T Marketing Madness

Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?

Then these 6 steps will help shape your data into a story — or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience — because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly — receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful! http://bit.ly/DataDrivenBrandStorytelling

 

Many thanks to Giuseppe Mauriello for sending this article for review 🙂

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it || http://bit.ly/DataDrivenBrandStorytelling

See on www.contentmarketinginstitute.com

Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice | CMO.com

See on Scoop.itPur-T Marketing Madness

The average number of followers of Twitter users who mentioned top brands grew sharply in the first half of 2012, according to the Bazaarvoice Conversation Index Vol. 5, released October 2012.

 

What are these brands? Click “Full Story” to find out…

See on www.cmo.com

New Music: Kindred Family Soul “SOS (Sense Of Security)”

YOU HAVE THE POWER: Support and Share Good Music from Good People: Please, Listen and Like “SOS”, radio is starting to support their latest Single. #KindredThefamilySoul #IMPACCNOW

WRNB 100.3 Philly

Check out this new music from Philly’s own Kinderd Family Soul “SOS (Sense Of Security)”. Take the poll below and let us know your thoughts.

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Have Them Say Your Name; Say Your Name! | TaylorAdams Marketing

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Whats In A Name - Power and Perception by TaylorAdams Marketing -www.BEEDConference.com

What’s in a Name? Power and Perception. A domain name is an asset. On the Internet, a domain name can be the first contact that a customer will have with you…In addition to designating a web site location, a domain name also offers an identity for your company. It’s how people perceive you.
See on tayloradams4me.com