Depth. Real. Retro. Modern: Graphic Design Trends of 2018

“Visual contrast dominates the digital landscape and designers seek clarity and distinction, both subtle and bold in 2018.” -Jacob Cobb

In 2018 graphic design trends are infusing modern design with older and vintage design. It’s so weird that the ’80s, the era that I came into adulthood, is considered “old.” There are 10 graphic design trends dominating this year.

Depth is being added to flat design, pages are splitting, animation is becoming thoughtful, patterns are splashing backgrounds, there’s modern-retro illustration, isometric is back, 80’s and 90’s color palettes dominate, authentic photography is real, and oh, the shade of gradients!

As you explore these and other trends, stay mindful of your brand. Your creativity unfolds when you discover, incorporate, blend in, and/or mix trends that help communicate your brand. “Brand” is always first and the guiding factor in choosing design, not trends. Remember, you have the power to create trends. So, allow the 10 graphic design trends described below to inspire a refresh, another dimension, or expansion of your brand.

One important trend I hope you will adapt is making your logo responsive. Traditional websites are encountering critical usability issues with the rapid rise of mobile browsing across an endless assortment of devices and screen sizes. Responsive design has become an industry standard. So, why not your logo.

Please, comment below about how you are inspired to incorporate any of these trends. If you are a graphic designer or illustrator, please share your info in the comments.

Responsive Logos 

The modern logo has to work harder than ever before. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions. Often logos end up suffering within responsive website design. Many have not been designed with responsive frameworks and variable sizes in mind, and are just resized to fit whatever available space has been provided for them or not. (see responsive logo guide). image: Select examples from “Responsive Logos” via Joe Harris

Split Page Design

As an evolution of the now-stale hero image concept, split design juxtaposes contrasting elements for a striking effect that shows multiplicity. We embrace this fresh change for its great design and usefulness.

Isometric Design

Making a strong comeback, Isometric design, Isometric projection is a method for visually representing three-dimensional objects in two dimensions.

Intersecting Elements: Bold Typography & More Serifs

A version of bold typography that intersects with shapes and graphics giving a strong visual that plays with perspective and shows confidence. It’s a strong visual that plays with perspective and shows confidence.

Duotone & Double Exposure

The duotone look, a recent favorite across many design mediums, reached mass exposure via Spotify and their playlist images. Since duotone’s rise to prominence, further iterations that layer the effect with double exposure are being seen.

Retro-Modern Illustrations – Detailed Vintage

This trend combines the sleek lines of modern vectors with throw-back color palettes. Modern illustrations with retro-respect: the best of both worlds.

Creative Background Patterns

There’s a resurgence of patterned backgrounds. Think of it like the grown-up version of the tiled backgrounds you may have used to trick out your very first online profile. These are often whimsical icons or custom illustrations that take the design to a personal level.

Bright Gradients

A continuing trend that made a strong comeback in 2017 is now diversifying. Designers are having fun experimenting with gradient innovations using bright colors and a variety of textures.

Thoughtful Animations – Cinemagraphs & GIFs

Online animations have come a long way since banner ads circa 1999 that aggressively flashed “Click Me!” Animations can be thoughtful movements built with intention, created to delight and signal interaction. We’re big fans and hope they won’t become overdone.

Extra Depth (with semi-flat design)

Historically, depth has been a valuable tool for helping users determine visual hierarchy, input fields and calls to action on screen. Depth has proven that it can fit within the evolving ethos of flat design by improving usability and simplicity, both of which are core principles of flat design. Going forward you will see shadows become a staple of the “semi-flat” design movement.

80s & 90s Color Palettes & Patterns

Custom Graphics & Illustration

Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in the new year. Custom imagery has always played a major role in print media. When it comes to digital media however (despite being a star player of Flash websites in the 2000’s), custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade. |images: Noir Girl Magic™eBiz Travel work for hire completed by Rebekah Jenkins of Innovative Design Style

Authentic Photography

Authentic photography looks and feels real. Whether you’re working with custom photos or selecting stock, look for images that convey emotion, contain action or tell stories.

More info…

Jacob Cobb, Founder of Just™ Creative and Mila Jones Cann of 99 Designs are the sources for this article. Mila gives more in-depth analysis of design trends at https://99designs.com.au/blog/trends/graphic-design-trends-2018.

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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

See on Scoop.itPur-T Marketing Madness

Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?

Then these 6 steps will help shape your data into a story — or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience — because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly — receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful! http://bit.ly/DataDrivenBrandStorytelling

 

Many thanks to Giuseppe Mauriello for sending this article for review 🙂

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it || http://bit.ly/DataDrivenBrandStorytelling

See on www.contentmarketinginstitute.com

Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice | CMO.com

See on Scoop.itPur-T Marketing Madness

The average number of followers of Twitter users who mentioned top brands grew sharply in the first half of 2012, according to the Bazaarvoice Conversation Index Vol. 5, released October 2012.

 

What are these brands? Click “Full Story” to find out…

See on www.cmo.com

Have Them Say Your Name; Say Your Name! | TaylorAdams Marketing

See on Scoop.itPur-T Marketing Madness
Whats In A Name - Power and Perception by TaylorAdams Marketing -www.BEEDConference.com

What’s in a Name? Power and Perception. A domain name is an asset. On the Internet, a domain name can be the first contact that a customer will have with you…In addition to designating a web site location, a domain name also offers an identity for your company. It’s how people perceive you.
See on tayloradams4me.com

Twitter Bio, A Social Media Must Have

featured image on Twitter Bio, A Social Media Must Have, on TaylorAdams4Me.com's Pur-T Marketing Madness blog.

Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”

What does your bio say?

Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:

  • You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
  • Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
  • Think about what kind of followers you want to attract
  • Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
  • For heaven’s sake, don’t tell us you are an expert or guru!

Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.

Help me do better. Share how you feel I can do better…

My twitter bio says:  @TaylorAdams4Me
Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services.
www.TaylorAdams4Me.com

Now, post your twitter bio and twitter handle, so we can follow you!

Have Them Say Your Name; Say Your Name!

Whats In A Name - Power and Perception by TaylorAdams Marketing -www.BEEDConference.com
THE VALUE OF DOMAIN NAMES

What’s in a Name? Power and Perception
On the Internet, a domain name can be the first contact that a customer will have with you.  In addition to designating a web site location, a domain name also offers an identity for your company. It’s how people perceive you. If you have the domain name “FancyDiamonds.com,” everyone will automatically think of you when they want fancy diamonds.

A domain name is an asset.  Think of web addresses as Internet real estate. And the three rules in real estate apply: location, location, location!  Owning a good domain name is like owning  prime real estate, something that increases in value each passing year.
Domain name possibilities are key considerations when developing a brand name along with comprehension, being memorable, ease of pronunciation, negative and positive associations, competitors, and trademarks.  A domain name can help raise brand and product awareness for businesses and allow potential customers to easily access the websites.
Domain Name Extensions - Have Them Say Your Name blog post by Jacqueline Taylor-Adams - TaylorAdams4Me.com
One of the primary goals of advertising is to connect your company’s name and product in the minds of your customers, so that they will come to you when looking for that product. Gaining even one good customer because of an easy-to-remember domain name can be very profitable.

As we become increasingly intertwined in social media and communicate, consultant, advise, and recommend across the internet using our name, our name becomes part of our brand and has the same impact as that of your business name, ideas, and slogans.

Free Business Name Search http://bit.ly/FreeBusinessNameSearch
Leverage domain names for increased brand impact.  Even if your company already has a web site, you can directly link many different domain names into your existing site.  In traditional business, a company will not give their business a “generic” product name— “High Karat Gold,” for example —because you can’t legally protect “generic” business names.  But on the Internet, you can exclusively own generic names such as “HighKaratGold.com,” and have that product name link directly to your web site.
Once you’ve acquired a domain name, you own it exclusively, and anyone typing that name into their web browser will reach only you, not your competitors. Controlling an important domain name thus prevents your competitors from buying it and stealing future customers away from you.

You can also purchase domain names for the purpose of reselling them. While you are finding your buyers, you may generate additional income by pointing the domain names to “parked pages” or “landing pages.” Landing pages, can act as a search results page or you can design them to purposely point people to your affiliate products and services, and any other place you want them to go.

What is keeping you from owning your name? Why allow someone else to take your name hostage; to capitalize from your name and ideas identity? The more e-value your name, business, and ideas identity has across the net, the greater the chances some entity will buy your name and resell it to you at a minimum of 500% mark-up.
The present market for domain names is red-hot, fueled in part by the availability of purchase financing. The ability to finance the purchase of a domain name is driving the market.
For example, In 2006, a group of private investors purchased the domain name sex.com for an undisclosed amount rumored to be in excess of $12 million. The buyers were able to close the transaction using funding from a New Jersey investment firm, Domain Capital, LLC. Today, transactions in high-quality domain names are big business. Names like diamond.com, fund.com, and pizza.com frequently sell for seven or even eight figures.
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A domain name is a valuable business asset, representing a global toll-free telephone number, prime real estate location, and extensive advertising all in one. Take action now. Your domain name is property. Take ownership today. Begin securing your name and ideas now. You’ll truly save money when registering your most significant properties for multiple years.
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Have Them Say Your Name; Say Your Name!

10 Steps to Facebook Success for Your Non-Profit Organization

Another great article from MarketingProfs.com. Written by John Haydon of Inbound Zombie, the article not only applies to non-profits, but is also adaptable to independent artists.

FYI: Facebook has upgraded its FanPages. If you need support in leveraging Facebook fanpage to increase your conversion, please contact Jacqueline Taylor-Adams at (215) 774-1237, info@tayloradams.biz, or simplybuildingbrandingandbiz@gmail.com.

10 STEPS TO FACEBOOK SUCCESS FOR YOUR NON-PROFIT ORGANIZATION

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month or two, your fan base grew steadily. You were excited, and your board was excited. But now, getting the results you originally hoped for isn’t quite as easy.

Fan growth has flattened, your post quality has dropped, and board members are asking, “What’s going on with Facebook?” The good news is that you’re not alone—the Facebook honeymoon ends at some point for everyone. Now is the perfect time to review the critical steps for success on Facebook.

1. Have a Plan.
Be very clear about goals, expectations, and roles. The clearer you can paint your “picture of success” on Facebook, the more likely it will manifest.

2. Ask Yourself, “What’s Your Thing?
Rebecca Leaman wrote a post about a one-page social media plan created by Jay Baer. The plan requires marketing to ask, “What’s your thing?” What is the single thing about your nonprofit that is truly defining and interesting? When you ask your supporters why they support your organization—the reason in their hearts—what’s their answer?

3. Create a Page—Not a Profile.
Profiles are for people; Pages are for orgs. Not a Community Page—those are for experiences, like eating Nutella with a tablespoon. Not a Group. Groups are for your constituents to organize around an idea.

4. Create a Custom Landing Tab.
Once you’ve created a Page, make it stand out with a custom welcome tab. Pages that have custom welcome tabs have a higher new fan conversion rate than Pages that don’t.

Independent Artists: make sure your custom landing page includes your art. I realize many of you may be saying, “duh,” but you’d be surpised how many artists have profiles that speak everything about their art with no sample of their artwork (ie images, music poetry, film, dance, performance video, etc)! –J. Taylor-Adams

5. Less Is More.
Not using the Discussions tab? Remove it from the tabs by editing the application settings. Same goes for the Events tab and the Reviews tab. You can always turn them back on.

6. Leverage Your Avatar.
Facebook provides up to 600 × 200 pixels of space for your main image. Use that real estate to your advantage. Try including a call to action like the Brain Aneurysm Foundation did. Or outline action steps in your current campaign like Oceana did.

7. Get the Word Out.
Leverage your assets. For example, if you have a large email list, send them a well-written email with reasons for joining your Page. Or if you have an active Ning community, create an event in Ning that promotes a discussion on the new Page Wall.

8. Use Your Page as a Platform for Dialogue.
Don’t use it just as a place to put useless stuff.

9. Measure, Rinse, Repeat.
You will only get better at Facebook if you know what works and what doesn’t. Facebook Pages include a few reports that will show you how good your content is, if you’re posting too frequently, and how much they’re sharing. Also, use Google Analytics to measure traffic from Facebook to your website.

10. Create a Facebook Skunkworks.
Put together a small task force in your organization to reflect on Facebook results, discuss how to improve, and brainstorm novel uses of Facebook. Include a few Page connections in this group as well. Talk to each other face to face—not by email.

John Haydon is chief heretic and pyrotechnician of Inbound Zombie.


The Free, The Paid, The Why: Press Releases…

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams www.TaylorAdams4Me.com

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams www.TaylorAdams4Me.com

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.

“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr

The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.

As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand.  Point is, your business will be in the news and your paid services will help your free efforts have more impact.

#alliwant4christmas is to #save$marketing: Tell BlackPR.com that TaylorAdams Marketing sent you to save money on quality services.
#alliwant4christmas is to #save$marketing: Tell BlackPR.com that TaylorAdams Marketing sent you to save money on quality services.

I always recommend a 90 day plan when implementing marketing strategies. Do not judge the  effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.

Good News: holiday sales aren’t just for retail. Take advantage of great holiday B2B promos. Join TaylorAdams’ in declaring #alliwant4christmas is to #save$marketing by taking advantage of BlackPr.com’s holiday promotion. Save $25.00 now through December 15, 2010 on your PR distribution from the leading African American newswire service http://bit.ly/hGMcPM

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