The Problem Social Media Cannot Solve

See on Scoop.itPur-T Marketing Madness

Melinda F. Emerson “Stop. Don’t send that tweet. Don’t post that video on YouTube. It’s time to face facts: It doesn’t make sense to do anything in social media if you don’t have a good Web site.”

Jacqueline Taylor-Adams‘s insight:

This article is a must read. For every artist and entrepreneur who feel they do not need a website, a free Facebook page will do, who only want to use free websites, homemade logos, who doesn’t realize your website is a manifestation of your marketing plan, who doesn’t want to create a plan and layout before building a website, who makes cost the number factor in determing which service or web developer to use, and/or who, like me, have not actually made your website your top priority, please review this straight-no-chaser expert advice regarding internet strategies for business.


Now, let’s go forth and learn   

See on


Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior |

Via Scoop.itPur-T Marketing Madness

Utilize consumer behavior when conducting keyword research and setting SEO strategy. Capture customers and interest at all stages of the consumer decision process.

Young Women Power Users Behind Facebook And Twitter

Written by Anthony West

Facebook and Twitter has become the de facto hangout for the young and hip. But inside this demographic, a certain picture is taking shape. It’s a picture that suggests that the people who hold the most influence and dominate the social media conversation are women, particularly young women.

According to a report by the Pew Internet & American Life Project, young women outnumber men in terms of the concentration of use. This concentration of use has allowed researchers to label these users as ‘power users’, a term which denotes the weight of this group’s presence on sites like Facebook and Twitter. The research pointed to the fact that 89% of women 18-29 are connected socially, and have outnumbered men since 2009.  Read more

Eminent Domain: Know Your Target Audience

Knowing Your Target Audience is Marketing's Eminent Domain

Suffice it to say that such a thing as brand loyalty has become rare and it is the job of a good marketer to understand what makes the mind of the consumer tick. The advent of new technology within our global culture has created a faster than light mentality toward information. From an advertising and PR standpoint, the main concern is that the customer be sent the correct information, at the correct time and in the correct format.

There must be an understanding of the customer and their needs.  It is most important to understand the target audience. Essentially a marketing strategy is built around the core values, vision and objectives of the organization. In development of market strategy, one becomes aware that in order to have product, price, promotion or placement, the organization must have done its research on the market and the consumer need for its service. Without an understanding the targeted audience, the organization cannot market at all. It is important to work the product, its price, distribution and promotion around the needs of the people and of course, from there, work to persuade segments of the segment into wanting the product.

What many business people starting out really do not understand about marketing and understanding the average consumer is that more that likely the target is open to finding information about your product or service. It may be they are unaware the need is not satisfied yet but until the need is defined, they will not be receptive. They just need a little push in the right direction. Still it is your job and the purpose of the marketing strategy to define who should be looking for you.

Knowing your target audience is also eminent in developing your website. The variables that define your target audience also shape your site and how the search engines will guide potential clients to your virtual door. 

Ask yourself these questions to help you better understand who your business is working for; your target audience:

1.    Who does your product appeal to, and what are their general characteristics?

  • Start out broad. General attributes to consider are your target audience’s age, sex, location, income level, and marital status.

2.    What is their motivation for buying your product or services

  • In short, what is your customer’s pain? Why do they so badly need you? The point is your product adds some sort of value to their lives. Figure out what that value is.
  • Is your product something they need or something they want? Does having your product elevate their social status somehow? Does it make them feel better about themselves? Or is it something that merely entertains them?

3.    How does your target audience shop? To best market to your ideal customer, you need to figure out their purchasing habits.
Do they tend to make impulse purchases, or are they more rational, logical consumers?

  • Where do they shop? Online or in person?
  • Are they loyal to particular brands or are they always susceptible to jump ship?

4.    Where does your target audience congregate? In order to communicate with your target audience, you need to first know where they are.

  • By knowing exactly where your target audience is, you can focus your marketing efforts into those areas so that you have a better chance of capturing their attention.
    If your target audience is the teenage group, figure out which social networks and other websites they frequent most. Which type of physical establishments do they hang out in? Which TV and radio stations do they tune into? Which magazines do they read?


Next, Turning Your Friends and Family Into A Focus Group!

5 Directional Cues for Increased Conversion

Converting to Customers

You built. They came. Now what are you going to do?

RT @ioninteractive: 5 Directional cues for increasing landing page conversions #marketing

This article is a must read for marketers and business professionals. It is so important to move to the point of conversion. Many times business professionals get so immersed in administration, product development, and attracting leads, they forget about converting them to sales.

I’d like to use an analogy by HBO Def Poet Tommy Bottoms, “It’s not how much money you make, but how much money you keep.” Applying this to marketing, its not about how much traffic you have, but about how much traffic you convert to sales.

What conversion processes do you have in place? Do you have any in place? If so, are you consistently evaluating and adjusting accordingly?

Please, make sure you take time to read and study, “5 Directional cues for increasing landing page conversions”

Marketers, Prepare For “Game Changing” Digital Shifts

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#mobilemtkgnews: Marketers Told To Prepare For “Game Changing” Digital Shifts…

Unilever’s CMO, Keith Weed indicated a need to treat digital and mobile channels with the same level of commitment as traditional media, pointing out that there are now more mobile phones than toilets in India.