The Problem Social Media Cannot Solve

See on Scoop.itPur-T Marketing Madness

Melinda F. Emerson “Stop. Don’t send that tweet. Don’t post that video on YouTube. It’s time to face facts: It doesn’t make sense to do anything in social media if you don’t have a good Web site.”

Jacqueline Taylor-Adams‘s insight:

This article is a must read. For every artist and entrepreneur who feel they do not need a website, a free Facebook page will do, who only want to use free websites, homemade logos, who doesn’t realize your website is a manifestation of your marketing plan, who doesn’t want to create a plan and layout before building a website, who makes cost the number factor in determing which service or web developer to use, and/or who, like me, have not actually made your website your top priority, please review this straight-no-chaser expert advice regarding internet strategies for business.

 

Now, let’s go forth and learn http://smarturl.it/Website1stByMFE   

See on boss.blogs.nytimes.com

Introducing Group Publishing from Viralheat

See on Scoop.itPur-T Marketing Madness

Viralheat recently added Publishing Groups to its extensive Publishing suite. These groups save users time by allowing them to post the same message to selected social media accounts simultaneously. You can create a group, include select specific accounts, and save the group for future use. There’s a variety of ways groups…

See on blog.viralheat.com

Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice | CMO.com

See on Scoop.itPur-T Marketing Madness

The average number of followers of Twitter users who mentioned top brands grew sharply in the first half of 2012, according to the Bazaarvoice Conversation Index Vol. 5, released October 2012.

 

What are these brands? Click “Full Story” to find out…

See on www.cmo.com

Twitter Bio, A Social Media Must Have

featured image on Twitter Bio, A Social Media Must Have, on TaylorAdams4Me.com's Pur-T Marketing Madness blog.

Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”

What does your bio say?

Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:

  • You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
  • Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
  • Think about what kind of followers you want to attract
  • Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
  • For heaven’s sake, don’t tell us you are an expert or guru!

Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.

Help me do better. Share how you feel I can do better…

My twitter bio says:  @TaylorAdams4Me
Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services.
www.TaylorAdams4Me.com

Now, post your twitter bio and twitter handle, so we can follow you!

Young Women Power Users Behind Facebook And Twitter

Written by Anthony West

Facebook and Twitter has become the de facto hangout for the young and hip. But inside this demographic, a certain picture is taking shape. It’s a picture that suggests that the people who hold the most influence and dominate the social media conversation are women, particularly young women.

According to a report by the Pew Internet & American Life Project, young women outnumber men in terms of the concentration of use. This concentration of use has allowed researchers to label these users as ‘power users’, a term which denotes the weight of this group’s presence on sites like Facebook and Twitter. The research pointed to the fact that 89% of women 18-29 are connected socially, and have outnumbered men since 2009.  Read more

10 Steps to Facebook Success for Your Non-Profit Organization

Another great article from MarketingProfs.com. Written by John Haydon of Inbound Zombie, the article not only applies to non-profits, but is also adaptable to independent artists.

FYI: Facebook has upgraded its FanPages. If you need support in leveraging Facebook fanpage to increase your conversion, please contact Jacqueline Taylor-Adams at (215) 774-1237, info@tayloradams.biz, or simplybuildingbrandingandbiz@gmail.com.

10 STEPS TO FACEBOOK SUCCESS FOR YOUR NON-PROFIT ORGANIZATION

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month or two, your fan base grew steadily. You were excited, and your board was excited. But now, getting the results you originally hoped for isn’t quite as easy.

Fan growth has flattened, your post quality has dropped, and board members are asking, “What’s going on with Facebook?” The good news is that you’re not alone—the Facebook honeymoon ends at some point for everyone. Now is the perfect time to review the critical steps for success on Facebook.

1. Have a Plan.
Be very clear about goals, expectations, and roles. The clearer you can paint your “picture of success” on Facebook, the more likely it will manifest.

2. Ask Yourself, “What’s Your Thing?
Rebecca Leaman wrote a post about a one-page social media plan created by Jay Baer. The plan requires marketing to ask, “What’s your thing?” What is the single thing about your nonprofit that is truly defining and interesting? When you ask your supporters why they support your organization—the reason in their hearts—what’s their answer?

3. Create a Page—Not a Profile.
Profiles are for people; Pages are for orgs. Not a Community Page—those are for experiences, like eating Nutella with a tablespoon. Not a Group. Groups are for your constituents to organize around an idea.

4. Create a Custom Landing Tab.
Once you’ve created a Page, make it stand out with a custom welcome tab. Pages that have custom welcome tabs have a higher new fan conversion rate than Pages that don’t.

Independent Artists: make sure your custom landing page includes your art. I realize many of you may be saying, “duh,” but you’d be surpised how many artists have profiles that speak everything about their art with no sample of their artwork (ie images, music poetry, film, dance, performance video, etc)! –J. Taylor-Adams

5. Less Is More.
Not using the Discussions tab? Remove it from the tabs by editing the application settings. Same goes for the Events tab and the Reviews tab. You can always turn them back on.

6. Leverage Your Avatar.
Facebook provides up to 600 × 200 pixels of space for your main image. Use that real estate to your advantage. Try including a call to action like the Brain Aneurysm Foundation did. Or outline action steps in your current campaign like Oceana did.

7. Get the Word Out.
Leverage your assets. For example, if you have a large email list, send them a well-written email with reasons for joining your Page. Or if you have an active Ning community, create an event in Ning that promotes a discussion on the new Page Wall.

8. Use Your Page as a Platform for Dialogue.
Don’t use it just as a place to put useless stuff.

9. Measure, Rinse, Repeat.
You will only get better at Facebook if you know what works and what doesn’t. Facebook Pages include a few reports that will show you how good your content is, if you’re posting too frequently, and how much they’re sharing. Also, use Google Analytics to measure traffic from Facebook to your website.

10. Create a Facebook Skunkworks.
Put together a small task force in your organization to reflect on Facebook results, discuss how to improve, and brainstorm novel uses of Facebook. Include a few Page connections in this group as well. Talk to each other face to face—not by email.

John Haydon is chief heretic and pyrotechnician of Inbound Zombie.


Suddenly, Bing Has What Google Doesn’t:

Suddenly, Bing Has What Google Doesn’t: Data From 500 Million Facebook Users http://ow.ly/2UjZN

Bing will incorporate users’ social data from Facebook to improve the personal relevance of your search results starting today (October 13, 2010). Facebook founder Mark Zuckerberg, Bing leader Qi Lu, and longtime Microsoft online veteran Yusuf Mehdi announced the news at Microsoft’s Mountain View office…

For full story http://www.cmo.com/search/suddenly-bing-has-what-google-doesnt-data-500-million-facebook-users?cmpid=NR57

New Discovery: Vuvox Collage Program…

Original WildAbout T-Shirt http://cafepress.com/OriginalWildAbout

Feedback, please…. a 1st attempt at using Vuvox, a new multimedia collage program just discovered on the net. Used to developOriginal WildAbout T-raiser promo http://ow.ly/273ES

Share, what you think about the promo and presentation – thx 🙂

Original WildAbout T-raiser Gear

Showcasing Original WildAbout Merchandise as part of the 1st Original WildAbout T-raiser aka Ning Rent Party. Proceeds go toward Ning service fees. Ning is the host provider for the BBS Value Tour’s Online Family Community. THX 4YOUR SUPPORT!!!
(Live Fandom & Original WildAbout are brands of the Black Business Space Value Tour)

see more of my photos