Twitter Bio, A Social Media Must Have

featured image on Twitter Bio, A Social Media Must Have, on TaylorAdams4Me.com's Pur-T Marketing Madness blog.

Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract “targeted” followers. Many people think the more followers the better, but the truth is, according to Lauren Dugan, Co-Editor of All Twitter, “the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.”

What does your bio say?

Statistics say Twitter profiles that have a bio will attract up to eight (8) times more followers than profiles without bios. You have 160 characters to make an impact and activate action. This task can be quite a challenge. Here are some tips:

  • You don’t have to tell us everything about you. Get your priorities straight. You are a complex person and your business is too. It might take some serious thinking, but you need to prioritize just what it is you want to get across to your followers that defines you. Being a happy husband, a proud daddy and a golf addict might be large parts of who you are, but if you are using Twitter to promote your online graphics designing business, these might not have a place in such a short bio.
  • Focus on critical keywords that describe you and/or what you do. Think about it as SEO for Twitter. Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. Your followers will be more likely to stick if they were searching and found you based on relevant keywords.
  • Think about what kind of followers you want to attract
  • Be real; be you. Describe yourself, what you do. Mention your hobbies, interests, and/or niche, industry (what you mention should be relative to your profile’s focus). Why are you on Twitter in the first place? Try to answer this question in your bio. You don’t have to do it directly, but if your bio says you are a social media expert and all you do is share cat photos and videos on Twitter, your followers will probably start to fall off.
  • For heaven’s sake, don’t tell us you are an expert or guru!

Include a website in your Twitter profile. When the website supports your bio, you increase confidence in your profile. Now, you just have to make sure tweets stay relevant.

Help me do better. Share how you feel I can do better…

My twitter bio says:  @TaylorAdams4Me
Simply building branding and business: sponsorship properties, advertising, marketing consultation, business development and telcomm products and services.
www.TaylorAdams4Me.com

Now, post your twitter bio and twitter handle, so we can follow you!

10 Steps to Facebook Success for Your Non-Profit Organization

Another great article from MarketingProfs.com. Written by John Haydon of Inbound Zombie, the article not only applies to non-profits, but is also adaptable to independent artists.

FYI: Facebook has upgraded its FanPages. If you need support in leveraging Facebook fanpage to increase your conversion, please contact Jacqueline Taylor-Adams at (215) 774-1237, info@tayloradams.biz, or simplybuildingbrandingandbiz@gmail.com.

10 STEPS TO FACEBOOK SUCCESS FOR YOUR NON-PROFIT ORGANIZATION

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month or two, your fan base grew steadily. You were excited, and your board was excited. But now, getting the results you originally hoped for isn’t quite as easy.

Fan growth has flattened, your post quality has dropped, and board members are asking, “What’s going on with Facebook?” The good news is that you’re not alone—the Facebook honeymoon ends at some point for everyone. Now is the perfect time to review the critical steps for success on Facebook.

1. Have a Plan.
Be very clear about goals, expectations, and roles. The clearer you can paint your “picture of success” on Facebook, the more likely it will manifest.

2. Ask Yourself, “What’s Your Thing?
Rebecca Leaman wrote a post about a one-page social media plan created by Jay Baer. The plan requires marketing to ask, “What’s your thing?” What is the single thing about your nonprofit that is truly defining and interesting? When you ask your supporters why they support your organization—the reason in their hearts—what’s their answer?

3. Create a Page—Not a Profile.
Profiles are for people; Pages are for orgs. Not a Community Page—those are for experiences, like eating Nutella with a tablespoon. Not a Group. Groups are for your constituents to organize around an idea.

4. Create a Custom Landing Tab.
Once you’ve created a Page, make it stand out with a custom welcome tab. Pages that have custom welcome tabs have a higher new fan conversion rate than Pages that don’t.

Independent Artists: make sure your custom landing page includes your art. I realize many of you may be saying, “duh,” but you’d be surpised how many artists have profiles that speak everything about their art with no sample of their artwork (ie images, music poetry, film, dance, performance video, etc)! –J. Taylor-Adams

5. Less Is More.
Not using the Discussions tab? Remove it from the tabs by editing the application settings. Same goes for the Events tab and the Reviews tab. You can always turn them back on.

6. Leverage Your Avatar.
Facebook provides up to 600 × 200 pixels of space for your main image. Use that real estate to your advantage. Try including a call to action like the Brain Aneurysm Foundation did. Or outline action steps in your current campaign like Oceana did.

7. Get the Word Out.
Leverage your assets. For example, if you have a large email list, send them a well-written email with reasons for joining your Page. Or if you have an active Ning community, create an event in Ning that promotes a discussion on the new Page Wall.

8. Use Your Page as a Platform for Dialogue.
Don’t use it just as a place to put useless stuff.

9. Measure, Rinse, Repeat.
You will only get better at Facebook if you know what works and what doesn’t. Facebook Pages include a few reports that will show you how good your content is, if you’re posting too frequently, and how much they’re sharing. Also, use Google Analytics to measure traffic from Facebook to your website.

10. Create a Facebook Skunkworks.
Put together a small task force in your organization to reflect on Facebook results, discuss how to improve, and brainstorm novel uses of Facebook. Include a few Page connections in this group as well. Talk to each other face to face—not by email.

John Haydon is chief heretic and pyrotechnician of Inbound Zombie.


The Free, The Paid, The Why: Press Releases…

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams www.TaylorAdams4Me.com

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams www.TaylorAdams4Me.com

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.

“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr

The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.

As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand.  Point is, your business will be in the news and your paid services will help your free efforts have more impact.

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I always recommend a 90 day plan when implementing marketing strategies. Do not judge the  effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.

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[CONVERSION] How Are You Choosing Your Social Media Connections?

At the end of the day, it’s about a sale. Whether the sale of a service, product, an idea, convincing someone to see things your way, go on a date, give you a job or contract, be your friend, husband, or wife, at the end of the day, your activity should help get you to the end goal of a sale.

Social Media is an amazing traffic driver, allowing you direct and exponential access to ten of thousands potential contacts at any given moment. The question is, from these potential contacts, are you strategically choosing who to engage and add into your network or are you going about all “willy nilly,” just choosing loddy doddy and anybody?

Here are some great tips to help you build targeted networks when using social media, like associates, contacts, fans, friends, subscribers on Facebook, AdSense, Twitter, MySpace, Black Business Space, Foursquare, Ning communities, WordPress, Reverbnation, OurStage, and Matador World Golf just to name a few:

  1. WHY ARE YOU HERE? You must be able to answer this question when joining and interacting on social media or any networking environment. What are your goals? The answer to these questions will direct and help define your movement and activity when networking on or offline.
    • For example you may be online to date, if so, then you need to know how do you want the person to look, where do they live (how far out are you willing to go), what income level, what values, etc.
    • The same works when you are online for business. Side note: If you are an artist, you are a business unto yourself and must treat yourself/art as such.
      • What are your goals? Gaining ___ new customers a day, a month, etc, customer retention, customer service, a little bit of everything
      • Who is your target audience? What are your audience demographics (gender, age, location, ethnicity, education, income, etc). What are their psychographics (what do they like to do, to drive, own/rent, colors, where do they go, etc). What is important to your target audience, what values?
  2. Now that you know why you networking and who you are looking to network with, the next tip is BE SELECTIVE. When choosing new associates, contacts, friends, and search for fans be selective.
    • READ PROFILE FIRST. This is why profiles were invented, to help you learn more about potential contacts. Do you have common interests and/or values? Are they located or do business in areas you do business? Based on their profile what are your possible networking options, if any?
  3. REVIEW CONVERSATION. Read what’s posted on their wall, tweets, profile’s comments, etc. This will give you insight into their network and how they interact online.
  4. GROUP CONTACTS. When possible, group your contacts! This is very important and helpful in having targeted and appropriate conversations. Even identify women and men, location, type of business, type of artists, media contacts, known personalities and celebrities, family, brick and mortars, religion (I use this category for people who it is clear from their profiles and postings that their religion is important to them and those whose primary community revolves around their religion), etc. Facebook and Twitter allows you to create lists. Services such as HootSuite, Seesmic, Ping.fm, and many more also help you categorize your social media contacts and conversations.

The tips above will really help you develop more targeted networks that will be more receptive to what you have to present and in the long run should help you convert more leads to sales. The next two tips are golden rules in building trust and value.

  1. USE THE SOFT SELL APPROACH. Have conversations, present information, make recommendations, ask questions, answer questions, comment. DO NOT USE YOUR SOCIAL MEDIA PAGES ONLY FOR “BUY THIS…” Remember, you are using social media. Even on business and specialty networking sites, such as ApSense, Black Business Space, BBS Value Tour, Matador World Golf, and scores more, you will find a higher level of success and sustained relationships when using the soft sell approach.
  2. DO NOT POST ADVERTISEMENTS AS COMMENTS ON OTHER PEOPLE’S PAGES unless it is as an appropriate response to something already on the page, you have the person’s permission, or you have paid the person for the advertising space!  It does not matter how many other people do it, unless it’s an Advertise Your Business Here group or site, this behavior is not professional, annoying, and outlandish.
    • As stated earlier, a person’s social media page or wall is just that, theirs and is used to promote who they are, their outlook and opinions, what and who is important to them. Keep your posts and comments relevant to the person’s page you are posting on.
    • Understand the impact this type of activity may have on how people view you and your business. Business professionals will view you as a novice and general public may view you as annoying, thereby view your product or service as annoying or something obtrusive.

Use these tips to go forth and build relationships with people; people who are likely to buy your services, products, and/or ideas. Generate leads and convert them to sales.


The most diverse line of vendors, products, and services to support your home and business communication needs. U Choose Whatever Works Best For You
215.774.1237
info@tayloradams.biz ~ www.tayloradams.biz

Must Read: New Direct Response Best Practice Guidelines

Wow. Finally, addressing the over exaggerated statements to borderline fraudelent claims and of direct response marketing practices.

online global shoppingThese are my sentiments after reading the new Direct Response Guidelines For Merchants that has been distributed to merchants. These guidelines are a must read for all direct response, marketing professionals as well as all business owners, company executives, and they should be placed in the hands of every network marketer.

This guide is not a list of suggestions, but allowable behavior, content, claims, assumptions and incentives that can be made in regards to your products and services. Anthony Quiones, author of Repackaging Is Everything and BRAND IT …And Make It So! shared this information on Facebook.

DIRECT RESPONSE BEST PRACTICE GUIDELINES FOR MERCHANTS

TRIAL OFFERS
Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” are considered trial offers for purposes of this communication. Consumers must be receiving a tangible good or contracted service in exchange for charging of payment cards. Incentivized discount offers are acceptable when the cardholder is receiving goods or services in exchange for payment; however we will be unable to support accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly free.

  1. Avoid using terms in your marketing and offer presentation such as “Free”, “Risk Free” or any similar and potentially misleading phrases when consumers will be enrolled in a monthly continuity program at the end of a trial period, or will be paying a deferred charge for the trial period. The phrase “Free Trial” is prohibited unless there is truly no cost or obligation incurred by the consumer.
  2. “Shipping & Handling Only” offers must be a fair and accurate shipping charge reasonable to be accrued by the merchant for providing the product.
  3. Trial offers must be extended for a minimum of 10 days.
  4. Trial periods should not begin until the product is shipped to the consumer.

MARKETING
Avoid creating a ‘false sense of urgency’ for the consumer. Unless the consumer’s ability to order is genuinely taken away after a specified timeframe or order count is reached, this practice is prohibited. Use of applications such as countdown clocks, tickers, or language such as “Offer Expires Today!” is also prohibited.

  1. Product claims, by law, must be truthful. Claims regarding effectiveness must be substantiated by clinical research conducted to support the claims, and consistent with the formulas and ingredients in your product
  2. Qualifications for trial periods of a product should follow pre-determined rules disqualifying consumers who do not meet parameters, including but not limited to: Age, Weight, Height, and Location.
  3. Unreasonable claims or guarantees are prohibited. Examples of claims considered unreasonable are:

“Flushes Pounds”, “Flushes Toxins”, “Builds Muscles”

  • Stating that use of a product will result in permanent weight loss
  • Stating that a product will cause the consumer to lose a specified amount of weight in a specified timeframe
  • Stating that a product will cause substantial weight loss no matter what or how much the consumer eats.
  • Stating that use of a product can cause weight loss (or muscle growth) in specific body parts

“Free Money”, “Instant Money”

  • Stating that the product can substitute the income of a full time job
  • Stating that money can be earned with little to no effort or investment
  • Stating that use of a product will earn you hundreds of thousands or millions of dollars

Additional examples include:

  • Stating that the product has been successfully used by an unrealistic or unsubstantiated number of people
  • Stating that a product will secure the consumer a job, either at the product’s company or another company
  • Stating or implying that a product is endorsed or in any way associated with President Obama or a government entity


ENDORSEMENTS/TESTIMONIALS:

  1. Endorsements and testimonials of user experiences must reflect the true and honest opinions of the endorsee(s).
  2. Endorsements and testimonials provided must present a clear picture to consumers of realistic results of using the product. If advertisers do not have substantiation of a specific claim or endorsement, then generally expected results must be clearly disclosed and backed by substantiation of any claims.
  3. Blogs used for promotional purposes must be in compliance with published FTC guidelines, representing an accurate and full representation of the endorsee, or clearly designated as a fictional story if developed internally for marketing purposes.
  4. News Sites published in marketing materials must be in compliance with published FTC guidelines, and must be clearly presented to the consumer as an advertorial. Written consent should be obtained from a media outlet prior to using the logo.
  5. Implied celebrity endorsement by use of an image in your marketing is prohibited without express legal written consent.

AFFILIATE MARKETING (CPA) NETWORKS

A significant contributing factor to Historical Excessive chargeback violations has been the utilization of CPA Networks. Transactions generated from internet traffic and all other lead sources must be managed and monitored for potential fraud using an approved system. Third Party service engagement may be a requirement for account approval.

  1. CPA Networks should contractually be held accountable for monitoring traffic generated from participating marketers.
  2. Merchants must have monitoring plans in place to detect suspect traffic and monitor Affiliate and Sub-Affiliate performance.

BILLING TERMS DISCLOSURE

The FTC has recently published guidelines regarding “Negative Option” enrollment programs and is taking a very aggressive position against merchants utilizing/employing this business practice. Recommendations taken in part from the FTC’s website may include but are not limited to the following:

  1. Negative Option disclosures must be clear and conspicuous to the consumer and comply with published FTC principals.
  2. The full price of products sold must be within reasonable “fair market value”
  3. Under no circumstances should consumers be billed for a product or service not disclosed.
  4. Consumers must be required to validate understanding of the terms of the offer twice during order submission. The first validation can take place with the initial offer presentation prior to submission of credit card information, and the second during the checkout process. The confirmation order page must also require consumers to acknowledge that they agree to the Terms & Conditions and authorize the merchant to charge the credit card for the disclosed dollar amount. Terms must be displayed adjacent to the “submit”, “confirm” or any other “call to action” button confirming the order. The price must be within 100 pixels of the “submit”, “confirm” or any other “call to action” button.
    • Terms must be in a minimum 12-point “easy to read” font.
    • Avoid visually distracting graphics from the display of terms.
    • Pre-checked boxes must never be used.
    • Consumers should be required to actively and individually select each offer or bonus during the checkout process when there are multiple offers or up sells presented. No offers or up sells should be pre–selected or pre-checked.
    • Consumers should not be able to move forward in the offer or checkout until the box acknowledging the terms is checked.
    • Verbiage must clearly disclose the enrollment into an ongoing membership with no distraction. An example of an acceptable disclosure is: “By clicking “Submit” you acknowledge that you understand you are being enrolled in a 10 day trial for $4.95, and after expiration of the 10 day trial period you will be charged $59 per month until you cancel your service”
    • All products or services purchased when the call-to-action button is clicked should be billed as a single charge unless the order is fulfilled at different times requiring multiple charges.
    • Shipping and Handling should not be billed separate from charges for the product or service.

BILLING TIMEFRAMES

  1. A merchant may not bill a consumer the full price twice in a 30-day span. An acceptable billing cycle example would be:
    • Day 1 – Consumer signs up for a 10 day trial offer with paid shipping of $4.95 charged at the time of order.
    • Day 11 – The first monthly order is shipped and the consumer is billed the full price of $59.
    • Day 41 – The second monthly order is shipped and the consumer is billed the full price of $59.
  2. Consumers should not be billed prior to shipment of products.

REFUND POLICIES

Merchants must not make it difficult for consumers to exercise the disclosed cancellation procedures and all cancellation requests must be honored in accordance with the stated terms of the transaction.

  1. Refund policies must be disclosed prior to the sale completion. Establish a clear, concise statement of your refund and credit policy. Your policy should be consistent with the objectives of your business and the products or services sold.
  2. Merchants must not require return of any trial offer product samples in order for the consumer to receive a refund, or cancel their ongoing subscription.
  3. “Full Money Back” or “Full Satisfaction” guarantees are considered false and prohibited unless the offer provides a full refund on all products, including but not limited to Shipping & Handling charges.
  4. Refunds should be for the full amount charged including shipping and handling
  5. All future billing to a customer should be canceled when a refund is issued.
  6. All future billing to a customer should be canceled when a chargeback is received.

BACK END OFFERS, AKA UP SELLS OR CROSS SELLS:

All sales should be directly between the business entities (merchants) processing the transactions and the consumer, with consumer authorization for all purchases.

  1. Under no circumstances can consumer data be shared with another company as this is a violation of Brand Regulations, including but not limited to the Payment Card Industry Data Security Standard.
  2. Forced and hidden up sells are strictly prohibited
  3. Up Sells with recurring charges are prohibited, regardless of consumer opt-in or acknowledgement of the offer.
  4. A one-time bonus offer may be extended to the consumer for an additional product offered by the same company as the initial transaction. The price of the bonus offer must be clearly disclosed and the consumer must acknowledge the terms of the sale prior to providing credit card information for completion of the sale, and again at order confirmation/ submission.

DESCRIPTORS

  1. ALL MERCHANTS DEFINED AS OFFERING A DIRECT MARKETING PRODUCT WILL BE ASSIGNED A DESCRIPTOR FORMATTED TO COMPLY WITH VISA REQUIREMENTS, TO INCLUDE AN *.
  2. Billing descriptor should be consistent with the website name, marketing materials, purchase confirmation, and shipping notification (if any) sent to the consumer.

FULFILLMENT

  1. Orders must be fulfilled in a timely manner. It is recommended that all products be shipped within 48 hours (2 business days) from the date of order.
  2. A confirmation email should be provided for all online orderswith physical shipment, within the prior 5 days to shipment or 2 days following shipment, including the following information:
    • Merchant contact information (at minimum a consumer service phone number)
    • Order information including purchaser’s name, unique order or customer ID, summary of item(s) purchased
    • Terms of the order, including initial amount billed and future billing schedule (this should be stressed)
    • Cancellation and refund policy
    • Delivery confirmation / tracking information
  3. An invoice should be included with the product including the following information:
    • Merchant contact information (at minimum a consumer service phone number)
    • Terms of the order, including initial amount billed and future billing schedule
    • Cancellation and refund policy

CUSTOMER SERVICE:

  1. Multiple methods of cancellation must be provided for consumers to cancel or request refunds, including at least two options of contact. Example of acceptable service channels include: phone, email, mail, and online chat. Phone support is strongly recommended as one of the options.
  2. “Contact Us” information including contact methods and hours of availability should be prominently displayed in all marketing, offer and payment pages, as well as included in purchase confirmations, invoices and any other communication with consumers.
  3. Customer Service must be easily accessible and available during reasonable business hours
  4. Refund and Cancellation Policies must be followed as disclosed to the consumer at the time of order
  5. Hold times to reach Customer Service must be less than 2 minutes.
  6. After hours voice mail should include a greeting that properly identifies the merchant to the consumer, provides hours of Customer Service availability and an expectation for call back.

sources: http://davidadlard.com/update-new-best-practices-for-all-online-marketers-you-must-read-now/ and http://www.ryanlee.com/make-more-money/update-new-best-practices-for-all-online-marketers-you-must-read-now/

Jacqueline Taylor-Adams’ View on Marketing

advisory Look, I bring no hype, just talent and experience fused with strategic planning and consistent implementation to produce results for you.

Building your brand and business takes a 360 degree marketing approach. Simple one element marketing is not enough. Only free services is not enough. It takes a holistic integrated strategic approach that is based on your vision, industry, and target audience behavior.

First, let’s define marketing. With the extreme popularity of network marketing or MLM and internet marketing, many people think that these methods of marketing are the field of marketing. Marketing is a vast field with many methods under its umbrella such as public relations, network marketing, internet marketing, promotions, advertising, sales, etc. All these methods are part of marketing which is the applied science of consumer behavior in the process of moving from product and/or service to a sale.

Consumer behavior are the key words. It is knowing who your consumer is and their behavior that will help you create the road map to move your from your product and/or service to a sale. To begin building your brand you must first understand what a brand is, then define yours and create your brand identity.

Brand:  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item,
a family of items, or all items of that seller.

crowdNow you must identify your target audience; your consumer. I mean really really identify them. Can you define your audience by demographics and psychographics? After you identify your target market, poll them to see how they view your brand. Find out what people think when they encounter your brand. This is your brand image.

THE GOAL: TO GET YOUR BRAND IDENTITY TO BE THE SAME AS YOUR BRAND IMAGE

These are just a few notes to help you build the correct structure that gains greater results from your marketing. Remember, marketing is the engine of your business. If the engine doesn’t work, the car’s not going anywhere.

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______________________________
TaylorAdams Marketing Consultancy, with over 13 years in the business, provides you with a FREE 30 minute marketing consultation to help you strategically build your brand and business. Email info@tayloradams.biz. Visit www.tayloradams.biz for all your residential and business communication needs including domain names, websites, and custom-built software included computers.