Japanese Designer Reinterprets Sportswear Classics

Japanese producer and designer Nigo has teamed up with adidas Originals on a new men’s clothing collection for autumn/winter 2014. Comprised of sportswear staples such as sweatpants, sweatshirts, track jackets and t-shirts, it sees adidas Originals’ signature trefoil branding mixed with Nigo’s bear head emblem. adidas Originals x Nigo Clothing: AW14 Collection…

Source: www.fashionbeans.com

MARKETING LESSON: Adidas made a strategic move in its efforts to make the brand relevant to new younger loyal audiences. Attractors: Anime * Hip Hop * Industry Influences – DJs * A New Line within the Classic Adidas Brand * Still Reflects the Adidas Brand – Clean, Simple

 

3 things that drew me to this article:

 

1. I had followed guys-fashion-deals on tumblr and was drawn in this morning by my love for classic Adidas.

 

2. "Nigo" – I saw the above design on a white tee on the blog and was curious about this name / word. I was hoping it wasn’t something derogatory. Well, I found out it was a Japanese designer who partnered with Adidas on a line. Now, I want to see the line and curious about how this partnership came about.

 

3. While considering to scoop this article for our IMPACC NOW magazine, I realized this is good opportunity to imprint our re-branding as your "Lifestyle Marketing Brand."

 

P.S. I love Adidas, but not as much a fan of anime, but I do understand Adidas choice and I think its brilliant!

 

#culture #fashion #generations #classic #timeless

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From Cure for the Common Soul, here’s Hezekiah’s remix of CLASSIC feat. Kanye West, Nas, and KRS One http://smarturl.it/ClassicHezekiahRemix?IQid=scoop.it.purtmarketing

 

 

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13 Ways To Know If Your LinkedIn Summary Is A Winner Or A Snoozer

First impressions have gone digital. People are learning about you online before they ever shake your hand. Your LinkedIn summary has a huge impact on your success. Does yours make people want to get to know you or does it bore them to tears? Learn how to evaluate your summary by asking yourself these questions.

Source: www.forbes.com

Aren’t you happy you saw this article?! Isn’t it good to get insight into how you are being perceived? The best aspect of this article is that it’s more than information, it’s an exercise to that will help you construct a winning resume summary which will not only help you on LinkedIn, but on any resume platform on and offline.

Forbes.com contributor William Arruda advises, “This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great.

The best place to do this is in LinkedIn…Once they click on your LinkedIn page, your summary is the most prominent zone. It’s the ultimate place to showcase your story.”

Now go forth, LEARN and GROW and have a Phenomenal Day in the process! http://smarturl.it/13Ways2LiftLnkdInSum

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Exclusive Savings: #STRATEGIC It’s strategic to do business with TaylorAdams Marketing via its Do Business Online Store. So use code STRATEGIC and save 15% when you check out on orders of only $25 or more http://smarturl.it/DoBizOnlineStore!

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commentary by Jacqueline Taylor-Adams, Business & Marketing Strategist with TaylorAdams Marketing & MgMt

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3 Super-Actionable Keyword Research Tips | SEJ

“Today, I just want to share three quick tips inspired by Larry Kim and Will Critchlow from Distilled great webinar revealing all their personal keyword research strategies. If you’re looking to accomplish something beyond just dumping a seed term into a keyword tool, these clever tricks should jump-start your next keyword research session.”

Source: www.searchenginejournal.com

Don’t you love when you find articles with strategies, actions, and/or tools that you can immediately use or implement? Well, fall in love again! Elisa Gabbert of Search Engine Journal (SEJ) shares three actionable keyword research tips she discovered after attending Larry Kim and Will Critchlow’s webinar, “Everything You Need to Know About Keywords for Search Engine Success.”

Elisa has also shared the slideshare and recorded webinar. Read on, take action, then come back for more in-depth study.

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A special thanks to Demodia – Inbound Marketing for sharing such great content on Google Plus. Commentary by Marketing Strategist, Jacqueline Taylor-Adams. Learn more about and network with Jacqueline on LinkedIn.


IAMPROFIT – TaylorAdams Marketing & MgMt has extended its online store special. Save 15% on your total purchase of $25 or more when you enter code IAMPROFIT! http://DoBusinessOnlineStore.TaylorAdamsMarketing.com

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The 3Ps of Great Connected Marketing | Project Reconnect

As part of our work with the World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age.


Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out…

Source: www.project-reconnect.com

Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.

What drew me in? “Connected” in the headline.  Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, “WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR ‘CONSUMERS.”


Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here’s some wisdom I that connected with me:


  • Making a profit isn’t compelling to anyone outside of your company
  • For your customers… products and services are simply a means to an end
  • As a result, our role as marketers isn’t to make better things; rather, it’s to make things better – to make valuable contributions to people’s lives
  • Top marketers consistently highlight traits like transparency, sincerity and integrity
  • In a ‘media’ environment that is increasingly dominated by user-controlled devices…something more interesting, compelling and valuable than your advert is only a quick finger movement away.
  • Above all, brands need to demonstrate empathy
  • We need to replace interruption with interaction.


Well, I’m pretty sure I’ve wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok’s Romulan gesture! lol)


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commentary by Marketing Strategist, Jacqueline Taylor-Adams


#breakingnews IAMPROFIT discount has been extended! Save 15% off your entire purchase* of great deals at the Do Business Online Store (they have just what you need to effectively do business online)

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Pinterest Secrets: Images that Receive the Best Engagement

There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.

Source: smallbiztrends.com

If you ever felt you were floating on Pinterest without a specific strategy than sharing gorgeous dynamic images, then this article by Annie Pilon on Small Business Trends will give you clear strategic direction in two minutes or less.

We all have a limited amount of time, funds, and energy to do business and manage our lives that’s why strategy and planning are so important. A strategic plans allows us to maximize our existing resources while achieving the best quality and outcomes for the least cost expending the least amount of energy. So, Annie, thank you for making our lives just a little more strategic!

Read complete article Pinterest Images that Receive the Best Engagement

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commentary by Jacqueline Taylor-Adams, Marketing Strategist. Enjoy a complimentary 30 minute marketing consultation. Call 1 (877) 552-7012, ext. 1111 or email dobusiness@tayloradamsmarketing.com.

P.S. SAVE 15% on your entire order* when you use code IAMPROFIT at our Do Business Online Store. Save Now thru Aug 31, 2015

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Lesson from @ElonMusk: The Power of Innovating Together

We have a not-so-secret mancrush on Elon Musk, so we all swooned when he announced that Tesla Motors had open-sourced its electric vehicle technology patents.

Source: www.dtelepathy.com

Wow, talk about on point. At the Urban Tech Fair, through the adversity of its Founder, Executive Producer Jim Neusom, we are emerging with a new level of commitment to produce, a new level of clarity, and are being gifted to collaborate with some of the greatest minds in tech who all have a loving commitment to raise the level of living in our communities.

This article reiterates four key points that have evolved and been discussed as the Urban Tech Fair collaborates to help develop what we collectively call The Ecosystem, an innovation and tech ecosystem within our community. 

  1. we truly have exceptional talent and innovators that exist in our communities; recognized and unsung, developed and under developed
  2. collaboration is key to our collective success – we have to stop being scared and distrustful of one another – betterment over profit, the profitability will come
  3. build solid businesses – you don’t bring a knife to a gun fight. we can’t expect to attract funding, investment and produce long term success if our businesses are not solid and thought through. at the same time we have the opportunity to build solid, profitable businesses via collective mentoring, support, and development
  4. go big or go home – Jim’s brain cancer survival reminds us that we have limited time, we have been brought into the company of one another on purpose for a purpose, and we must come together and produce

It’s been two and half years of gathering in the company of some of the best hearts, minds and innovators of our community and within the last three weeks we have had shaping conversations with

  • Scale Up America’s Co-Founder, Mike Green
  • Goddess of All Things Tech and Systematic, Technology Adoption Consultant and Advocate, Bonnie Sandy
  • Community and Small Business Strategist and Advocate, Lazone Grays, Jr., 
  • EduTech and Hines Media Group CEO, Jaymes Hines, and
  • Joseph Saulter, Musician, Actor, Video Game Designer, Co-founder of The Urban Video Game Academy, and CEO Entertainment Arts Research which is the first African American-owned 3D video-game development company in the United States. 
  • Check out our Give-A-Thon and SolutionCast pages to experience some of the wisdom and genius from our community including Cairo Qween, Shimon Warden, Jason Moore, Leo Sullivan, Curlen Phipps, Paul Jackson, Ty McDuffie , Jonathan Sinclair, and many more.

Our hope is after reading this commentary and the article above, you will be reinvigorated, motivated, will have gained knowledge and strategy, and then ask how you may help develop and shape The Ecosystem.

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commentary by Jacqueline Taylor-Adams, Chairperson / CMO, Urban Tech Fair. To learn more about the Urban Tech Fair visit www.UrbanTechFair.org

See on Scoop.itURBAN TECH FAIR: Access . Education . Commerce

RT @tayloradams4me: “Like a first date,

RT @tayloradams4me: “Like a first date, you need something more to talk about other than just your work.” -Jon Morrow. Marketing is like dating, you must provide a myriad of experiences to get someone to fall in love with you. You need to LISTEN to and ask questions of your audience. Find out what’s important to them and use that to create compelling experiences and content. http://www.scoop.it/t/purt-marketing-madness

LinkedIn Launches Tools In Bid for Content Marketing Dollars | Digital – Advertising Age

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LinkedIn tools help brands become better publishers by assigning advertisers a score for how well their content is performing…

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it’s launching new tools to let advertisers see how they’re faring as publishers within its walls.


Jacqueline Taylor-Adams‘s insight:

Content truly is king in the marketing game. Do you have a content marketing strategy? Well, if you don’t it’s time to get one. If you do, consider including LinkedIn advertising in your content marketing strategy.

LinkedIn tools are providing valuable insights that will help you. As the quality of your content grows so does the quality of the LinkedIn platform. It’s a win-win.

review provided by

Jacqueline Taylor-Adams

Marketing Strategist

CEO, TaylorAdams Marketing & MgMt the official marketing agency for the Urban Tech Fair, Master Griot / NBBTA Radio, I’m Walking In Wellness, and IMPACC NOW.

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Cox Chief Talks Up Prospects For WiFi Collaborations After Mega-Deals

See on Scoop.itURBAN TECH FAIR: Access . Education . Commerce

Cox Communications President Pat Esser says he doesn’t feel like the odd man out in all the deals underway among Comcast, Time Warner Cable, and Charter. T

Jacqueline Taylor-Adams‘s insight:

Cable industry is working together to control wifi. “Esser vows that cable soon will make it possible to access public WiFi without having to keep entering a password.” My concern is not ease of access, but cost of access!


What say, Ye?


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Commentary by Jacqueline Taylor-Adams, Chairperson, Urban Tech Fair. Learn more at www.UrbanTechFair.org

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