Yesterday, I closed out the B2B Series CHRISTMAS IN JULY: Plan To Profit This Holiday Season. eWorkbook coming Aug 15th (woo, almost done)
Listen to Pt. 3 of Christmas In July: Plan To Profit This Holiday Season at http://tobtr.com/s/2050825. #BlogTalkRadio
1pm EDT @mobileStorm Dir. of Client Services, Darren Withers on CHRISTMAS IN JULY: Plan 2Profit This Holiday Season http://t.co/1liotdk
Wed 1pm EDT @Belitogarcia of @GentryLiving Affiliate Marketing expert shares on Pt. 2 CHRISTMAS IN JULY: Plan To Profit http://ow.ly/5Czdj
The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.
“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr
The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.
As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand. Point is, your business will be in the news and your paid services will help your free efforts have more impact.
I always recommend a 90 day plan when implementing marketing strategies. Do not judge the effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.
Good News: holiday sales aren’t just for retail. Take advantage of great holiday B2B promos. Join TaylorAdams’ in declaring #alliwant4christmas is to #save$marketing by taking advantage of BlackPr.com’s holiday promotion. Save $25.00 now through December 15, 2010 on your PR distribution from the leading African American newswire service http://bit.ly/hGMcPM
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