Data-Driven Brand Storytelling: 6 Steps to A Credible Story

See on Scoop.itPur-T Marketing Madness

Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.


Got data? Need a story?

Got a story? Need data?

Then these 6 steps will help shape your data into a story — or bring data into your story.


Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience — because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.


The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly — receiving feedback before you publicly share it.


Go read this article. I think you will find it very helpful!


Many thanks to Giuseppe Mauriello for sending this article for review 🙂


This review was written by Karen Dietz for her curated content on business storytelling at ||

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Have Them Say Your Name; Say Your Name!

Whats In A Name - Power and Perception by TaylorAdams Marketing

What’s in a Name? Power and Perception
On the Internet, a domain name can be the first contact that a customer will have with you.  In addition to designating a web site location, a domain name also offers an identity for your company. It’s how people perceive you. If you have the domain name “,” everyone will automatically think of you when they want fancy diamonds.

A domain name is an asset.  Think of web addresses as Internet real estate. And the three rules in real estate apply: location, location, location!  Owning a good domain name is like owning  prime real estate, something that increases in value each passing year.
Domain name possibilities are key considerations when developing a brand name along with comprehension, being memorable, ease of pronunciation, negative and positive associations, competitors, and trademarks.  A domain name can help raise brand and product awareness for businesses and allow potential customers to easily access the websites.
Domain Name Extensions - Have Them Say Your Name blog post by Jacqueline Taylor-Adams -
One of the primary goals of advertising is to connect your company’s name and product in the minds of your customers, so that they will come to you when looking for that product. Gaining even one good customer because of an easy-to-remember domain name can be very profitable.

As we become increasingly intertwined in social media and communicate, consultant, advise, and recommend across the internet using our name, our name becomes part of our brand and has the same impact as that of your business name, ideas, and slogans.

Free Business Name Search
Leverage domain names for increased brand impact.  Even if your company already has a web site, you can directly link many different domain names into your existing site.  In traditional business, a company will not give their business a “generic” product name— “High Karat Gold,” for example —because you can’t legally protect “generic” business names.  But on the Internet, you can exclusively own generic names such as “,” and have that product name link directly to your web site.
Once you’ve acquired a domain name, you own it exclusively, and anyone typing that name into their web browser will reach only you, not your competitors. Controlling an important domain name thus prevents your competitors from buying it and stealing future customers away from you.

You can also purchase domain names for the purpose of reselling them. While you are finding your buyers, you may generate additional income by pointing the domain names to “parked pages” or “landing pages.” Landing pages, can act as a search results page or you can design them to purposely point people to your affiliate products and services, and any other place you want them to go.

What is keeping you from owning your name? Why allow someone else to take your name hostage; to capitalize from your name and ideas identity? The more e-value your name, business, and ideas identity has across the net, the greater the chances some entity will buy your name and resell it to you at a minimum of 500% mark-up.
The present market for domain names is red-hot, fueled in part by the availability of purchase financing. The ability to finance the purchase of a domain name is driving the market.
For example, In 2006, a group of private investors purchased the domain name for an undisclosed amount rumored to be in excess of $12 million. The buyers were able to close the transaction using funding from a New Jersey investment firm, Domain Capital, LLC. Today, transactions in high-quality domain names are big business. Names like,, and frequently sell for seven or even eight figures.
A domain name is a valuable business asset, representing a global toll-free telephone number, prime real estate location, and extensive advertising all in one. Take action now. Your domain name is property. Take ownership today. Begin securing your name and ideas now. You’ll truly save money when registering your most significant properties for multiple years.
Have Them Say Your Name; Say Your Name!

The Free, The Paid, The Why: Press Releases…

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.

“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr

The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.

As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand.  Point is, your business will be in the news and your paid services will help your free efforts have more impact.

#alliwant4christmas is to #save$marketing: Tell that TaylorAdams Marketing sent you to save money on quality services.
#alliwant4christmas is to #save$marketing: Tell that TaylorAdams Marketing sent you to save money on quality services.

I always recommend a 90 day plan when implementing marketing strategies. Do not judge the  effectiveness of a marketing tactic from a single application. We learn from repetition and respond to what and buy from those whom we perceive as familiar. While your first application may not generate a response, it has made impressions in mind and SEO, if online, thereby increasing your brand’s perceived familiarity with your target audience.

Good News: holiday sales aren’t just for retail. Take advantage of great holiday B2B promos. Join TaylorAdams’ in declaring #alliwant4christmas is to #save$marketing by taking advantage of’s holiday promotion. Save $25.00 now through December 15, 2010 on your PR distribution from the leading African American newswire service



More #alliwant4christmas is to #save$marketing specials:

  • High quality Extremely affordable graphic design services from Innovative Design Style
  • 30% off marketing services contracted now thru Jan 5, 2011 and FREE 30 min marketing consultation – Allow TaylorAdams Marketing help you develop a strategy that will pay off –maximize your time and resources – Call (215) 774-1237 ore email
  •  40% off booking fees when you book talent via TaylorAdams’ management division. All bookings must be secured by Dec 31, 2010. For more information regarding available talent and how TAMM can help you build your brand and business, Call (215) 774-1237 or email to schedule a free consultation.


Eminent Domain: Know Your Target Audience

Knowing Your Target Audience is Marketing's Eminent Domain

Suffice it to say that such a thing as brand loyalty has become rare and it is the job of a good marketer to understand what makes the mind of the consumer tick. The advent of new technology within our global culture has created a faster than light mentality toward information. From an advertising and PR standpoint, the main concern is that the customer be sent the correct information, at the correct time and in the correct format.

There must be an understanding of the customer and their needs.  It is most important to understand the target audience. Essentially a marketing strategy is built around the core values, vision and objectives of the organization. In development of market strategy, one becomes aware that in order to have product, price, promotion or placement, the organization must have done its research on the market and the consumer need for its service. Without an understanding the targeted audience, the organization cannot market at all. It is important to work the product, its price, distribution and promotion around the needs of the people and of course, from there, work to persuade segments of the segment into wanting the product.

What many business people starting out really do not understand about marketing and understanding the average consumer is that more that likely the target is open to finding information about your product or service. It may be they are unaware the need is not satisfied yet but until the need is defined, they will not be receptive. They just need a little push in the right direction. Still it is your job and the purpose of the marketing strategy to define who should be looking for you.

Knowing your target audience is also eminent in developing your website. The variables that define your target audience also shape your site and how the search engines will guide potential clients to your virtual door. 

Ask yourself these questions to help you better understand who your business is working for; your target audience:

1.    Who does your product appeal to, and what are their general characteristics?

  • Start out broad. General attributes to consider are your target audience’s age, sex, location, income level, and marital status.

2.    What is their motivation for buying your product or services

  • In short, what is your customer’s pain? Why do they so badly need you? The point is your product adds some sort of value to their lives. Figure out what that value is.
  • Is your product something they need or something they want? Does having your product elevate their social status somehow? Does it make them feel better about themselves? Or is it something that merely entertains them?

3.    How does your target audience shop? To best market to your ideal customer, you need to figure out their purchasing habits.
Do they tend to make impulse purchases, or are they more rational, logical consumers?

  • Where do they shop? Online or in person?
  • Are they loyal to particular brands or are they always susceptible to jump ship?

4.    Where does your target audience congregate? In order to communicate with your target audience, you need to first know where they are.

  • By knowing exactly where your target audience is, you can focus your marketing efforts into those areas so that you have a better chance of capturing their attention.
    If your target audience is the teenage group, figure out which social networks and other websites they frequent most. Which type of physical establishments do they hang out in? Which TV and radio stations do they tune into? Which magazines do they read?


Next, Turning Your Friends and Family Into A Focus Group!

New Discovery: Vuvox Collage Program…

Original WildAbout T-Shirt

Feedback, please…. a 1st attempt at using Vuvox, a new multimedia collage program just discovered on the net. Used to developOriginal WildAbout T-raiser promo

Share, what you think about the promo and presentation – thx 🙂

Original WildAbout T-raiser Gear

Showcasing Original WildAbout Merchandise as part of the 1st Original WildAbout T-raiser aka Ning Rent Party. Proceeds go toward Ning service fees. Ning is the host provider for the BBS Value Tour’s Online Family Community. THX 4YOUR SUPPORT!!!
(Live Fandom & Original WildAbout are brands of the Black Business Space Value Tour)

see more of my photos

Jacqueline Taylor-Adams’ View on Marketing

advisory Look, I bring no hype, just talent and experience fused with strategic planning and consistent implementation to produce results for you.

Building your brand and business takes a 360 degree marketing approach. Simple one element marketing is not enough. Only free services is not enough. It takes a holistic integrated strategic approach that is based on your vision, industry, and target audience behavior.

First, let’s define marketing. With the extreme popularity of network marketing or MLM and internet marketing, many people think that these methods of marketing are the field of marketing. Marketing is a vast field with many methods under its umbrella such as public relations, network marketing, internet marketing, promotions, advertising, sales, etc. All these methods are part of marketing which is the applied science of consumer behavior in the process of moving from product and/or service to a sale.

Consumer behavior are the key words. It is knowing who your consumer is and their behavior that will help you create the road map to move your from your product and/or service to a sale. To begin building your brand you must first understand what a brand is, then define yours and create your brand identity.

Brand:  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item,
a family of items, or all items of that seller.

crowdNow you must identify your target audience; your consumer. I mean really really identify them. Can you define your audience by demographics and psychographics? After you identify your target market, poll them to see how they view your brand. Find out what people think when they encounter your brand. This is your brand image.


These are just a few notes to help you build the correct structure that gains greater results from your marketing. Remember, marketing is the engine of your business. If the engine doesn’t work, the car’s not going anywhere.

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TaylorAdams Marketing Consultancy, with over 13 years in the business, provides you with a FREE 30 minute marketing consultation to help you strategically build your brand and business. Email Visit for all your residential and business communication needs including domain names, websites, and custom-built software included computers.