Yesterday, I closed out the B2B Series CHRISTMAS IN JULY: Plan To Profit This Holiday Season. eWorkbook coming Aug 15th (woo, almost done)
RT @mastagriotradio: Listen 2Art Entertainment Edition CHRISTMAS IN JULY… http://tobtr.com/s/2076409 feat. David Chance and @missyibee
Wed 1pm EDT @Belitogarcia of @GentryLiving Affiliate Marketing expert shares on Pt. 2 CHRISTMAS IN JULY: Plan To Profit http://ow.ly/5Czdj
Suffice it to say that such a thing as brand loyalty has become rare and it is the job of a good marketer to understand what makes the mind of the consumer tick. The advent of new technology within our global culture has created a faster than light mentality toward information. From an advertising and PR standpoint, the main concern is that the customer be sent the correct information, at the correct time and in the correct format.
There must be an understanding of the customer and their needs. It is most important to understand the target audience. Essentially a marketing strategy is built around the core values, vision and objectives of the organization. In development of market strategy, one becomes aware that in order to have product, price, promotion or placement, the organization must have done its research on the market and the consumer need for its service. Without an understanding the targeted audience, the organization cannot market at all. It is important to work the product, its price, distribution and promotion around the needs of the people and of course, from there, work to persuade segments of the segment into wanting the product.
What many business people starting out really do not understand about marketing and understanding the average consumer is that more that likely the target is open to finding information about your product or service. It may be they are unaware the need is not satisfied yet but until the need is defined, they will not be receptive. They just need a little push in the right direction. Still it is your job and the purpose of the marketing strategy to define who should be looking for you.
Knowing your target audience is also eminent in developing your website. The variables that define your target audience also shape your site and how the search engines will guide potential clients to your virtual door.
Ask yourself these questions to help you better understand who your business is working for; your target audience:
1. Who does your product appeal to, and what are their general characteristics?
- Start out broad. General attributes to consider are your target audience’s age, sex, location, income level, and marital status.
2. What is their motivation for buying your product or services
- In short, what is your customer’s pain? Why do they so badly need you? The point is your product adds some sort of value to their lives. Figure out what that value is.
- Is your product something they need or something they want? Does having your product elevate their social status somehow? Does it make them feel better about themselves? Or is it something that merely entertains them?
3. How does your target audience shop? To best market to your ideal customer, you need to figure out their purchasing habits.
Do they tend to make impulse purchases, or are they more rational, logical consumers?
- Where do they shop? Online or in person?
- Are they loyal to particular brands or are they always susceptible to jump ship?
4. Where does your target audience congregate? In order to communicate with your target audience, you need to first know where they are.
- By knowing exactly where your target audience is, you can focus your marketing efforts into those areas so that you have a better chance of capturing their attention.
If your target audience is the teenage group, figure out which social networks and other websites they frequent most. Which type of physical establishments do they hang out in? Which TV and radio stations do they tune into? Which magazines do they read?
Next, Turning Your Friends and Family Into A Focus Group!
Look, I bring no hype, just talent and experience fused with strategic planning and consistent implementation to produce results for you.
Building your brand and business takes a 360 degree marketing approach. Simple one element marketing is not enough. Only free services is not enough. It takes a holistic integrated strategic approach that is based on your vision, industry, and target audience behavior.
First, let’s define marketing. With the extreme popularity of network marketing or MLM and internet marketing, many people think that these methods of marketing are the field of marketing. Marketing is a vast field with many methods under its umbrella such as public relations, network marketing, internet marketing, promotions, advertising, sales, etc. All these methods are part of marketing which is the applied science of consumer behavior in the process of moving from product and/or service to a sale.
Consumer behavior are the key words. It is knowing who your consumer is and their behavior that will help you create the road map to move your from your product and/or service to a sale. To begin building your brand you must first understand what a brand is, then define yours and create your brand identity.
Brand: A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item,
a family of items, or all items of that seller.
Now you must identify your target audience; your consumer. I mean really really identify them. Can you define your audience by demographics and psychographics? After you identify your target market, poll them to see how they view your brand. Find out what people think when they encounter your brand. This is your brand image.
THE GOAL: TO GET YOUR BRAND IDENTITY TO BE THE SAME AS YOUR BRAND IMAGE
These are just a few notes to help you build the correct structure that gains greater results from your marketing. Remember, marketing is the engine of your business. If the engine doesn’t work, the car’s not going anywhere.
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TaylorAdams Marketing Consultancy, with over 13 years in the business, provides you with a FREE 30 minute marketing consultation to help you strategically build your brand and business. Email firstname.lastname@example.org. Visit www.tayloradams.biz for all your residential and business communication needs including domain names, websites, and custom-built software included computers.